Red Peak Group announced its acquisition by Tokyo-based Hakuhodo DY Holdings. Red Peak Branding and events management and sponsorship activation company RPMC, Red Peak Group's brands, are among the initial members of Hakuhodo DY's new strategic operating unit, kyu. This new unit will serve as home for a small, distinguished portfolio of most entrepreneurial and generative agencies, design firms, and consultancies.

Red Peak Group founder Michael Birkin, an industry leader with more than 25 years experience, will become the CEO of kyu from July 1.