HAKUHODO DY INCORPORATED : Monthly Sales April 2017

May 12, 2017

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. April 2017

Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;

1. Billings by Type of Service for April 2017 (Millions of yen)

   April			Cumulative
   Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
   H a k u h o d o	Newspapers	2,640	99.6%	4.7%	2,640	99.6%	4.7%
   	Magazines	1,023	79.5%	1.8%	1,023	79.5%	1.8%
   	Radio	585	98.2%	1.0%	585	98.2%	1.0%
   	Television	26,531	105.6%	47.0%	26,531	105.6%	47.0%
   	Subtotal	30,780	103.8%	54.6%	30,780	103.8%	54.6%
   	Internet media	6,688	115.6%	11.9%	6,688	115.6%	11.9%
   	Outdoor media	2,327	126.1%	4.1%	2,327	126.1%	4.1%
   	Creative	7,114	105.7%	12.6%	7,114	105.7%	12.6%
   	Marketing/Promotion	8,325	115.0%	14.8%	8,325	115.0%	14.8%
   	Others	1,180	97.4%	2.1%	1,180	97.4%	2.1%
   	Subtotal	25,636	112.3%	45.4%	25,636	112.3%	45.4%
   	Total	56,416	107.5%	100.0%	56,416	107.5%	100.0%
   D a i k o	Newspapers	1,156	110.0%	12.0%	1,156	110.0%	12.0%
   	Magazines	137	84.4%	1.4%	137	84.4%	1.4%
   	Radio	196	94.7%	2.0%	196	94.7%	2.0%
   	Television	4,669	111.2%	48.3%	4,669	111.2%	48.3%
   	Subtotal	6,159	109.6%	63.7%	6,159	109.6%	63.7%
   	Internet media	607	124.8%	6.3%	607	124.8%	6.3%
   	Outdoor media	702	93.7%	7.3%	702	93.7%	7.3%
   	Creative	706	125.7%	7.3%	706	125.7%	7.3%
   	Marketing/Promotion	1,366	87.1%	14.1%	1,366	87.1%	14.1%
   	Others	130	117.2%	1.4%	130	117.2%	1.4%
   	Subtotal	3,512	101.0%	36.3%	3,512	101.0%	36.3%
   	Total	9,672	106.3%	100.0%	9,672	106.3%	100.0%
   Y o m i k o	Newspapers	385	95.2%	7.2%	385	95.2%	7.2%
   	Magazines	63	60.3%	1.2%	63	60.3%	1.2%
   	Radio	78	69.6%	1.5%	78	69.6%	1.5%
   	Television	2,027	118.8%	37.9%	2,027	118.8%	37.9%
   	Subtotal	2,554	109.7%	47.8%	2,554	109.7%	47.8%
   	Internet media	446	222.2%	8.3%	446	222.2%	8.3%
   	Outdoor media	213	103.7%	4.0%	213	103.7%	4.0%
   	Creative	561	62.7%	10.5%	561	62.7%	10.5%
   	Marketing/Promotion	1,317	98.6%	24.6%	1,317	98.6%	24.6%
   	Others	256	113.2%	4.8%	256	113.2%	4.8%
   	Subtotal	2,795	97.6%	52.2%	2,795	97.6%	52.2%
   	Total	5,349	103.0%	100.0%	5,349	103.0%	100.0%

2. Billings by Regional Service Area for April 2017 (Millions of yen)

April			Cumulative
Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
H a k u h o d o	Tokyo area	50,939	107.2%	90.3%	50,939	107.2%	90.3%
	Kansai area	3,867	111.8%	6.9%	3,867	111.8%	6.9%
	Chubu area	872	156.7%	1.5%	872	156.7%	1.5%
	Kyushu area	737	78.3%	1.3%	737	78.3%	1.3%
	Others	－	－	－	－	－	－
	Total	56,416	107.5%	100.0%	56,416	107.5%	100.0%
D a i k o	Tokyo area	5,723	101.2%	59.2%	5,723	101.2%	59.2%
	Kansai area	3,458	117.3%	35.8%	3,458	117.3%	35.8%
	Chubu area	490	99.1%	5.1%	490	99.1%	5.1%
	Kyushu area	－	－	－	－	－	－
	Others	－	－	－	－	－	－
	Total	9,672	106.3%	100.0%	9,672	106.3%	100.0%
Y o m i k o	Tokyo area	4,460	106.0%	83.4%	4,460	106.0%	83.4%
	Kansai area	658	83.0%	12.3%	658	83.0%	12.3%
	Chubu area	37	175.0%	0.7%	37	175.0%	0.7%
	Kyushu area	47	208.5%	0.9%	47	208.5%	0.9%
	Others	146	99.1%	2.7%	146	99.1%	2.7%
	Total	5,349	103.0%	100.0%	5,349	103.0%	100.0%

• For each set of figures, the total may not match the sum because figures are

  rounded down to the nearest million yen.

• Billings include the following advertising services.

"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related. "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating

and producing advertisements for the Internet and cell phones are included in "Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

* Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these

figures and the company's Consolidated Financial Results.