Haier, together with Youku Tudou Inc. and Wasu, released a smart TV product, 42-inch MOOKA. MOOKA has a 4K Ultra HD resolution and an eight-core processor and is installed with set-top box inside and sold at CNY 2,999. This cooperation will get Youku's contents access to Wasu's broadcasting platform.

In allusion to the Internet platform, Haier plans to segment online and offline TV layouts with different brands and products.