FTD Companies, Inc. announced the appointment of Jeffrey D. T. Severts as Executive Vice President and Chief Marketing Officer, effective July 10, 2017. Mr. Severts is a veteran marketer with experience across industries, geographies, and channels. Prior to joining FTD, Mr. Severts served as the CEO of Ventris LLC, which he founded in 2014, specializing in marketing strategy and customer data analytics. From 2012 to 2014, Mr. Severts served as the Senior Vice President of Marketing at Ulta Beauty.