The company shows strong fundamentals. The high valuation of the group shows a great investors confidence in it because there are ready to pay a high price for the stock.

Technically, the security is in an uptrend on all time scales and it is supported by moving averages. The bullish trend will not be stopped until prices are above the USD 88.15 short term support. This trend should allow the stock to reach its USD 103.9 mid-term resistance, which will be the first target price.

Therefore, taking into account the strong fundamentals and technical patterns, it seems opportune to take a long position at the current price in order to benefit from bullish trend. The first objective will be set at USD 103.8. A breakout of this level will be a new bullish signal for higher target price. A stop loss will be set under the USD 88.15 short term support, threshold that would invalidate this trading strategy.