Generation NEXT Franchise Brands, Inc. announced that it has hired Andrew Beach as Director of International Licensing for the company’s frozen yogurt franchise concept. With an extensive background in business management and franchise operations as well as international licensing, Beach will lead the continued expansion of the Reis & Irvy’s brand around the world through its master license partnerships. Beach, originally a native of New York, has settled into his role within the Generation NEXT Franchise Brands San Diego headquarters, but has his eye on global opportunities.