General Assembly Holdings Limited to showcase its naturally leavened, clean-ingredient frozen pizzas to leading players in the natural foods space as an exhibitor at the Canadian Health Food Association (CHFA) NOW (Natural. Organic. Wellness) conference and trade show (“CHFA NOW”).

The CHFA NOW event takes place in Vancouver from April 21 through 24, bringing together premier manufacturers, retailers, wholesalers, distributors and wholesalers to make connections, share knowledge and discover products. At the event's Trade Show—which takes place April 23 and 24—GA Pizza will offer delegates piping-hot samples of its premium frozen pizza from Booth #649. GA Pizza will exhibit alongside national retail broker Propel Natural Brands, which has been working with the Company since mid-2021 to facilitate growth in the high-promise retail space.

Since January, GA Pizza has more than doubled the retail doors in which its frozen pizzas are sold. Since March, the Company announced new retail deals with Sobeys, Whole Foods Market and 53 midsized local Western Canadian grocers. GA Pizza expects to be in more than 400 retail doors by the end of 2022.