Gaming Innovation Group has signed a Head of Terms agreement with an established land-based and digital casino operator in Switzerland, for the provision of its player account management platform (PAM). Powered by leading technology and built to suit highly complex regulated markets, this announcement marks GiG's entry into the burgeoning Swiss igaming marketplace, starting the new year in a similar fashion to 2022, in which it enjoyed a growth in demand for its full suite of solutions from operators around the world. For its Platform and Sportsbook, GiG now offers innovative and proprietary products with an unparalleled geographical footprint, including certifications in 29 markets worldwide and 7 further markets currently in development.

This provides GiG's partners an unparalleled number of regulated markets accessible through its platform and sportsbook solutions. Having opened as recently as 2019, the regulated Swiss market is proving an attractive proposition for retail operators, as they look to take advantage of the opportunities online iGaming offers in the region. With 11 online casinos currently licensed and regulated by the Swiss Federal Gaming Board, the market is expected to grow to over €400 million GGR by 2024, according to information supplied by H2 Gambling Data.

It is expected that the full contract will be signed with the casino operator in first quarter of 2023 with a projected go-live in first quarter of 2024. The agreement has been proposed for an initial period of five years, with the opportunity to be further renewed.