GameSquare Esports : Corporate Presentation - April 2024

NASDAQ: GAME

CONNECTING BRANDS

WITH GAMING FANS

AND YOUTH CULTURE

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

DISCLAIMER

This presentation is provided for information purposes only and should not be considered as an offer to purchase or a recommendation to purchase, sell or hold any securities of GameSquare Holdings, Inc. ("GameSquare").

The information contained in this document is subject to change without notice and is based on publicly available information, internally developed data and other sources. Where any opinion or belief is expressed in this presentation, it is based on the assumptions and limitations mentioned herein and is an expression of present opinion or belief only. No warranties or representations can be made as to the origin, validity, accuracy, completeness, currency or reliability of the information. GameSquare and its respective shareholders, affiliates, representatives, directors, offices, employees, advisers or agents disclaim and exclude all liability (to the extent permitted by law), for losses, claims, damages, demands, costs and expenses of whatever nature arising in any way out of or in connection with the information in this presentation, its accuracy, completeness or by reason of reliance by any person on any of it. This presentation should not be construed as legal, financial or tax advice to any person, as each person's circumstances are different. In addition, this presentation does not purport to be all- inclusive or to contain all of the information relevant to or a fully analysis of GameSquare. Readers should consult with their own professional advisors regarding their particular circumstances.

FORWARD-LOOKING STATEMENTS

This presentation contains "forward-looking information" and "forward-looking statements" (collectively, "forward- looking statements") within the meaning of the applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this presentation. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this presentation, forward-looking statements relate, among other things, to GameSquare's future performance and revenue; continued growth and path to profitability; GameSquare's ability to execute its business plans; and the future potential and performance of the business sectors in which GameSquare operates, the market size of the U.S and global influencer marketing platform and U.S. and global digital advertising spending. These forward-looking statements are provided only to provide information currently available to GameSquare and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: GameSquare's ability to grow its business and being able to execute on its business plan, being able to complete and successfully integrate acquisitions, being able to recognize and capitalize on opportunities and continuing to attract qualified personnel to support its development requirements. These assumptions, while believed to be reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: GameSquare's ability to achieve its objectives, successfully execute its growth strategy, obtain future financings or complete offerings on acceptable terms, leverage its portfolio across entertainment and media platforms, depend on the combined entity's key personnel, and successfully respond to general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants.

These risk factors are not intended to represent a complete list of the factors that could affect GameSquare, which are discussed in greater detail in GameSquare's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this presentation. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law. Investors are cautioned that this presentation may not be accurate or complete and should not be relied upon, and that trading in the securities of GameSquare should be considered highly speculative.

In addition, the estimates of revenues, gross margin or other financial metrics contained herein may be considered "future oriented financial information" or "financial outlooks" (collectively, "FOFI") within meaning of applicable securities legislation. FOFI has been prepared by GameSquare's management to provide an outlook on GameSquare's activities. GameSquare believes that the prospective financial information has been prepared on a reasonable basis, reflecting management's best estimates and judgments, and represents, to the management's current knowledge and opinion, GameSquare's course of action. The reader is cautioned that this information may not be appropriate for any other purpose and the reader should not place undue reliance on such future-oriented financial information and financial outlooks. FOFI, as with forward-looking statements generally, are, without limitation, based on assumptions and subject to the risks set out above. GameSquare's actual financial position and results of operations may differ materially from management's current expectations and, as a result, GameSquare's future revenue, gross margin and other financial metrics presented herein may differ materially from the guidance provided in this presentation. Except as required by law, GameSquare assumes no obligation to update the forward- looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

MARKET RESEARCH AND PUBLIC DATA

Market data and industry forecasts contained in this presentation have been obtained from industry publications, various publicly available sources and subscription-based reports as well as from management's good faith estimates, which are derived from management's knowledge of the industry and independent sources that management believes to be reliable. Industry publications, surveys and forecasts generally state that the information contained therein has been obtained from sources believed to be reliable. GameSquare has not independently verified the data obtained from these sources and they cannot assure you of the data's accuracy or completeness. This data is subject to change. GameSquare hereby disclaims any responsibility or liability whatsoever in respect of any third-party sources of market and industry data or information.

CURRENCY

Unless otherwise indicated, all dollar references are to U.S. dollars.

2	FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL	NASDAQ: GAME `

OUR HISTORY

Our history is short but we've moved at the speed of the ever-evolving gaming landscape to assemble the most complete roster of talent, services, and influence in the industry… And we're just getting started

2021

2021

2022

2023

2023

ASSEMBLING THE TEAM

2021

Strategic assemblance of service- based businesses with hyper focused expertise

COWBOYS

2021

Structured a partnership with the biggest sports franchise in the world

TTT TAILGATE

2022

Signed TTT and assembled the largest creator event ever hosted.

NINJA CIO

2023

Brought in the most recognizable gaming personality in history as our Chief Innovation Officer

NASDAQ MERGER

2023

Merged with Engine Media to land

$GAME on NASDAQ and expand our data and tech suite

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

OUR HISTORY

AND IN 2024…

WE ACQUIRED THE MOST RECOGNIZABLE GAMING BRAND IN THE WORLD.

	WE COMMAND
500+	38%
MILLION ACROSS FAZE +	OF ALL ESPORTS
ENGAGEMENT*
TALENT SOCIALS

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

GAME	BRANDS
PUBLISHERS

IS THE BRIDGE CONNECTING,
PUBLISHERS, BRANDS AND
YOUTH AUDIENCES WITH:
● MARKETING TECH	AUDIENCE
●	CREATIVE SERVICES
●	OWNED IP

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

REVENUE TRACKS

SOFTWARE AS	FULL SERVICE	OWNED AND
A SERVICE	CREATIVE AGENCY	OPERATED IP
●	Live Streaming Data	●	Content + Campaigns	●	Content + IP
●	Influencer Marketing	●	Strategy	●	FaZe Media/ Content
●	Managed Services	●	Media + Placement	●	Esports teams

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

TRENDS AND OPPORTUNITIES

SOFTWARE AS

A SERVICE

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

2023 CATEGORY REVENUE: $10M

(Serving 8/10 Largest Global Game Publishers)

• Leading Data & Insights Platform
• Influencer Management & Marketing
• Managed Services

2024 OPPORTUNITY OUTLOOK

Data- Informed Creative:

We've successfully built consumer-facing product that utilizes our proprietary tech platforms to work cross functionally with our creative capabilities, leading to long-term retainer opportunities with multiple touchpoints in the GSQ ecosystem.

Managed Services:

We've recently rolled out managed services with our product suite, making it easier than ever for consumers to access and make use of their data. We've seen this managed services product result in long term relationships on the SAAS side, and create new opportunities on our creative services side.

TRENDS AND OPPORTUNITIES

FULL SERVICE CREATIVE AGENCY

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

2023 CATEGORY REVENUE: $32M

• Content + Campaigns
• Strategy
• Media + Placement

2024 OPPORTUNITY OUTLOOK

Expanded Publisher Relationships:

We've continued to expand publisher relationships with major players like EPIC Games, resulting in direct scope opportunities and making us the preferred partner for their in game brand activations.

UEFN and In Game Opportunities:

We have been behind some of the most successful branded UEFN maps in Fortnite with clients like PRIME energy, Coca Cola, Six Flags, MasterCard and McDonalds. With proven success, we've continued to double down on this space and see incredible success.

Scope Expansion Opportunities with retainer clients:

We've fostered retainer clients such as Jack in the Box, Converse, and more for multiple years and now seeing scope expansion opportunities that bleed outside of gaming into mainstream youth and pop culture.

Live Stream as a service:

Streamers are becoming the new A-list celebrities and more and more brands are looking for an always-on live stream strategy. We've productized this offering to operate like a standalone social agency.

TRENDS AND OPPORTUNITIES

OWNED +

OPERATED IP

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL

2023 CATEGORY REVENUE: $56M

• Content + IP
• FaZe Media/ Content
• Esports teams

2024 OPPORTUNITY OUTLOOK

We now own the most sought after inventory in gaming:

With the recent addition of FaZe Clan, we've added the most recognizable name in gaming and youth culture. This addition opens up even more new owned IP opportunities across media, events, merchandise and more.

A market-proven and predictable playbook:

We've now executed some of the biggest events and talent-centric IP in the space. With proof of success with IP like Ninja NYE, TTT Tailgate, FaZe

Arcade and more, we're seeing increased market demand and early

interest.

New IP and Inventory:

With our new expanded reach, we're entering the market with more inventory extending beyond the FaZe and GSQ brands. We're leveraging our reach and influence to launch new content initiatives, standalone lifestyle streetwear brands and more.

A COLLECTION OF BRANDS, TALENT AND IP

SHAPING GAMING CULTURE.

Our roster boasts not only the biggest creators in gaming, but also the biggest brands. Our talent and brands have transcended gaming and are the new face of pop culture in the digital age. We work with our talent to develop unforgettable fan experiences, and leverage our in house capabilities and technology to continuously blend gaming and mainstream pop culture.

750M+

AGGREGATE FOLLOWING

116M+

MONTHLY ACTIVE

UNIQUE VIEWERS

185+

CREATORS,

PLAYERS, &

ATHLETES

FOR DISCUSSION PURPOSES ONLY CONFIDENTIAL