FOURTH QUARTER & FISCAL 2012 EARNINGS CONFERENCE CALL WEBCAST

THOMASVILLE, GA; January 31, 2013-Flowers Foods (NYSE: FLO) will review fourth quarter and fiscal 2012 earnings and take questions from analysts during a live webcast on Thursday, February 7, 2013. The company will release earnings prior to the call.

What:       Flowers Foods Fourth Quarter & Fiscal 2012 Earnings Conference Call Webcast

When:      Thursday, February 7, 2013 at 8:30 a.m. Eastern

Where:     www.flowersfoods.com

How:        Live over the Internet - Click on the link on the Flowers Foods Web site

Replay:    If you are unable to listen to the live event, the webcast replay and podcast will be archived at www.flowersfoods.com. To access the archived event, go to the website and click on the link under "Online Now" on the home page.

Contact:   Keith Hancock of Flowers Foods at 229.227.2380

About Flowers Foods

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is the second-largest producer and marketer of packaged bakery foods for retail and foodservice customers in the United States with annual sales of more than $3 billion. Flowers operates 44 bakeries that produce a wide range of bakery products. These products are sold through a direct-store-delivery network with access to more than 70% of the U.S. population in the East, South, and Southwest as well as in certain markets in California. Select Flowers products are sold nationwide through customers' delivery systems. Among the company's top brands are Nature's Own and Tastykake. For more information, visit www.flowersfoods.com.


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