The following discussion provides an analysis of the Company's financial condition and results of operations and should be read in conjunction with the Interim Consolidated Financial Statements and notes thereto included in Item 1 of Part I of this Quarterly Report on Form 10-Q and with the Company's Annual Report on Form 10-K filed for the fiscal year ended February 28, 2019. The discussion contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors.





Overview


flooidCX Corp., formerly known as Gripevine, Inc. (the "Company"), was incorporated under the name Baixo Relocation Services, Inc. in the state of Nevada on January 7, 2014, to operate as a relocation service provider for clients moving to the State of Goa, India. On May 31, 2016, Rosy Rodrigues, our prior majority shareholder, sole executive officer and member of the Board of Directors, entered into those certain stock purchase agreements effective October 3, 2016 with certain individuals and/or entities, and sold and transferred the control block of the Company consisting of 5,000,000 shares of restricted common stock, representing approximately 62.5% of the total issued and outstanding shares of common stock and resulting in a change in control.

Effective February 28, 2017, we entered into a share exchange agreement (the "MBE Exchange Agreement") with MBE Holdings Inc., a private corporation organized under the laws of Delaware ("MBE") and the shareholders of MBE (the "MBE Shareholders"), pursuant to which MBE Exchange Agreement we acquired all the technology and assets and assumed all liabilities of MBE, and MBE became our wholly-owned subsidiary. In accordance with the terms and provisions of the MBE Exchange Agreement, an aggregate of 5,248,626 shares of our restricted common stock were issued to the MBE Shareholders in exchange for 157,458,778 of the total issued and outstanding shares of MBE.

Effective March 18, 2019, we changed our name to flooidCX Corp. pursuant to Certificate of Amendment to its Articles of Incorporation filed with the Nevada Secretary of State. The name of the Company was changed as part of our rebranding, which better reflects our new business direction into the customer care and feedback solutions space - offering easy to adapt customer care and feedback solutions to enterprises of all sizes.

On May 17, 2019, we entered into a Share Exchange Agreement (the "R1 Exchange Agreement") with the stockholders of Resolution 1, Inc., a Delaware corporation ("R1"), to acquire all of the outstanding shares of R1 in exchange for 10,000,000 restricted shares of our common stock (the "Acquisition"). R1 has developed a comprehensive customer care and feedback management platform, which is delivered as a cloud-based, software as a service solution. R1 was founded in August 2012 by Richard Hue, the CEO and a director of our Company. The Acquisition was approved by the independent members of the board of directors of the Company. Since the majority shareholders of the Company and R1 are the same, this did not result in the change in control at the ultimate parent or the controlling shareholder level, and was accounted for as a common control transaction.

Our mission is to help businesses bring back the conversation with customers with innovative, simple to use solutions that empower both the businesses and customers to communicate and create positive outcomes. With the consummation of the R1 Exchange Agreement resulting in R1 being our subsidiary, we now offer a suite of customer relationship management (CRM) solutions that enhances and builds upon our initial offering, "GripeVine."

We offer unified communications and collaboration online CRM solutions - GripeVine and Resolution1. GripeVine is a consumer-to-business platform that helps build a customer feedback-minded community, focused on transparency, mutual respect and open communications among like-minded customers and businesses - all working together - to facilitate positive outcomes. It allows for private messaging between customers and businesses for positive resolutions, so that businesses are not forced to communicate via the comments section. Resolution1 functions as a cloud-based customer care and feedback workflow management platform, where businesses can manage the entire logistics of customer care, feedback or inquiries throughout their entire organizations. Businesses can respond quickly and accurately to customers, while keeping track of every customer interaction. The platform is designed to grow and scale, so that businesses of all sizes, from small to medium-size enterprises (SMEs) to large enterprises, can use this cloud-based customer care and feedback management system.






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Results of Operations



The following discussions are based on our unaudited interim consolidated financial statements, including our wholly-owned subsidiaries. These discussions summarize our unaudited interim consolidated financial statements for the three and nine-month periods ended November 30, 2019, and should be read in conjunction with the Company's audited consolidated financial statements for the year ended February 28, 2019 and notes thereto included in the Form 10-K filed with the SEC on June 13, 2019.

The following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to those discussed below and elsewhere in this Quarterly Report on Form 10-Q. The financial statements are stated in United States Dollars and are prepared in accordance with United States Generally Accepted Accounting Principles.

Three-Month Period Ended November 30, 2019 Compared to Three-Month Period Ended November 30, 2018

Revenue. We did not generate any revenue during the three months ended November 30, 2019 or 2018.

Operating expenses: During the quarter ended November 30, 2019, we incurred operating expenses in the amount of $658,728 compared to operating expenses incurred during the quarter ended November 30, 2018 of $276,276 (an increase of $382,452). Operating expenses include: (i) general and administrative of $346,650 (2018: $117,636); and (ii) research and development of $316,078 (2018: $158,640). General and administrative expenses increased by $229,014 due to issuance of shares for financial services and stock-based compensation. Research and development expenses increased by $157,438 due to increase in stock-based compensation.

Nine-Month Period Ended November 30, 2019 Compared to Nine-Month Period Ended November 30, 2018

Revenue. We did not generate any revenue during the nine months ended November 30, 2019 or 2018.

Operating expenses: During the nine months ended November 30, 2019, we incurred operating expenses in the amount of $2,215,644 compared to operating expenses incurred during the nine months ended November 30, 2018 of $1,181,527 (an increase of $1,034,117). Operating expenses include: (i) general and administrative of $730,209 (2018: $385,863); and (ii) research and development of $1,485,435 (2018: $795,664). General and administrative expenses increased by $344,346 due to new stock options and issuance of shares as compensation in general and administrative services. Research and development expenses increased by $689,771 due to new stock options as compensation in research and development expenses.

Liquidity and Capital Resources





As of November 30, 2019

As at November 30, 2019, our current assets were $100,098 and our current liabilities were $3,577,176, which resulted in a working capital deficit of $3,477,078. As of November 30, 2019, current assets were comprised of: (i) $90,709 in cash; and (ii) $9,389 in prepaid expenses and deposits. Also as of November 30, 2019, current liabilities were comprised of: (i) $128,868 in accounts payable and accrued liabilities; (ii) $15,000 in deferred revenue; (iii) $2,694,314 in loans payable and (iv) $738,994 due to related party.

As of November 30, 2019, our total assets were $120,383 comprised of: (i) current assets of $100,098; and (ii) equipment, net of depreciation of $20,285. The increase in total assets during the nine months ended November 30, 2019 from the fiscal year ended February 28, 2019 was due to an increase in cash, offset by decreases in prepaid expenses and deposits and the depreciated value of equipment.

As of November 30, 2019, our total liabilities were $3,577,176 comprised of current liabilities.

Stockholders' deficit increased from $3,232,026 as of February 28, 2019 to $3,456,793 as of November 30, 2019.






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Cash Flows from Operating Activities

We have generated negative cash flows from operating activities. For the nine months ended November 30, 2019, net cash flows used in operating activities was $526,163 compared to $849,529 for the nine months ended November 30, 2018.

Cash Flows from Financing Activities

Net cash flows provided from financing activities during the nine months ended November 30, 2019 was $639,907, which consisted of $364,907 in proceeds from loans and $275,000 in proceeds from the issuance of common stock. During the nine months ended November 30, 2018, cash flows provided by financing activities was $835,492, which consisted of $625,000 from the issuance of shares and $215,938 from the proceeds of loans, offset by $5,446 in repayments of loans payable.





Material Commitments



The balance due to a related party is interest free, unsecured and are repayable on demand. The balance due to a related party is mainly in connection with the services and financing provided for the development of an online complaint resolution platform.

On October 7, 2019, the Company entered into an agreement with a company who is to provide general financial advisory and investment banking services to the Company. The Company is to pay this company $5,000 per month for a period of six months. The monthly fee can be paid in cash or in shares at the Company's option. If paid in shares of common stock of the Company, the shares shall be valued using the volume-weighted average price of the shares for the five trading days immediately preceding each monthly fee payment due date. The Company is to issue 2,500,000 shares of common of stock upon execution of the agreement (issued) and 2,500,000 shares of common stock upon an uplisting of the Company's common stock to a national exchange. For any financing, the Company will pay this company a commission of 8% of financing raised, a cash fee for unallocated expenses of 1% of the amount of financing raised, and issue agent's warrants equal to 8% of the number of shares of common stock underlying the securities issued in the financing. Each agent's warrant will be exercisable at an exercise price equal to the price of the securities issued to the investors in the financing expiring five years from the date of issuance.

Off-Balance Sheet Arrangements

There were no off-balance sheet arrangements during the nine months ended November 30, 2019 that have, or are reasonably likely to have, a current or future effect on our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to our interests.





Plan of Operation


As at November 30, 2019, we had a working capital deficit of $3,477,078 and we will require additional financing in order to enable us to proceed with our plan of operations. There can be no assurance that additional financing will be available to us or that it can be obtained on commercially reasonable terms. If we are not able to obtain the additional financing on a timely basis, we will not be able to meet our other obligations as they become due. We are pursuing various alternatives to meet our immediate and long-term financial requirements.

We anticipate continuing to rely on equity sales of our common stock and loans in order to fund our business operations. Issuances of additional shares will result in dilution to existing stockholders. There is no assurance that we will achieve any additional sales of equity securities or arrange for debt or other financing to fund our planned business activities.






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Our auditor has issued a going concern opinion on our financial statements for the fiscal year ended February 28, 2019. Additionally, at November 30, 2019, the Company has a working capital deficit of $3,477,078, and has an accumulated deficit of $54,149,162 since inception. Furthermore, during the nine months ended November 30, 2019, the Company used $526,163 in operating activities. This means that there is substantial doubt that we can continue as an on-going business for the next twelve months unless we generate sufficient revenues. There is no assurance we will ever reach that point. In the meantime, the continuation of the Company is dependent upon the continued financial support from our shareholders, our ability to obtain necessary equity financing to continue operations and the attainment of profitable operations.

Our operations and financial results are subject to various risks and uncertainties that could adversely affect our business, financial condition and results of operations.

We require approximately $1,500,000 for the next 12 months as a reporting issuer and additional funds are required. Before generation of revenue, the additional funding may come from equity financing from the sale of our common stock or loans from management or related third parties. In the event we do not raise sufficient capital to implement its planned operations or divest, your entire investment could be lost.

We have not paid any sums for public relations or investor relations.

Recent Accounting Pronouncements

As reflected in Note 2 of the Notes to the Consolidated Financial Statements, there have been recent accounting pronouncements or changes in accounting pronouncements that impacted the nine months ended November 30, 2019 or which are expected to impact future periods as follows:

In February 2016, the FASB issued new lease accounting guidance in ASU No. 2016-02, "Leases". This new guidance was initiated as a joint project with the International Accounting Standards Board to simplify lease accounting and improve the quality of and comparability of financial information for users. This new guidance would eliminate the concept of off-balance sheet treatment for "operating leases" for lessees for the vast majority of lease contracts. Under ASU No. 2016-02, at inception, a lessee must classify all leases with a term of over one year as either finance or operating, with both classifications resulting in the recognition of a defined "right-of-use" asset and a lease liability on the balance sheet. However, recognition in the income statement will differ depending on the lease classification, with finance leases recognizing the amortization of the right-of-use asset separate from the interest on the lease liability and operating leases recognizing a single total lease expense. Lessor accounting under ASU No. 2016-02 would be substantially unchanged from the previous lease requirements under GAAP. ASU No. 2016-02 will take effect for public companies in fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption is permitted and for leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, lessees and lessors must apply a modified retrospective transition approach. The Company is currently evaluating the new guidance and has not determined the impact this standard may have on the consolidated financial statements.

In August 2018, the FASB issued ASU 2018-13, "Changes to Disclosure Requirements for Fair Value Measurements", which will improve the effectiveness of disclosure requirements for recurring and nonrecurring fair value measurements. The standard removes, modifies, and adds certain disclosure requirements, and is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. The Company will be evaluating the impact this standard will have on the Company's financial statements.

The Company has implemented all new accounting pronouncements that are in effect and that may impact its consolidated financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.






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