Fitbit announced that it is enhancing its health and fitness platform to deliver more personalized insights, smarter guidance and more motivation with new interactive features in the Fitbit® app and Fitstar™ Personal Trainer app, and updates to Fitbit Blaze™. These features include a more engaging social experience through a new Community section and tailored insights with Personal Goal Setting in the Fitbit app; more personalized guidance with a new Fitstar Personal Trainer app; and advanced health and fitness features coming to Fitbit Blaze. New Social Experience That Inspires and Motivates the person to Move More With more than 54 million devices sold and as the number one health and fitness app1. Feedis a new social feature that provides an engaging way to connect with friends, family and groups of like-minded individuals so the person can find added support and inspiration to help reach their health and fitness goals; Share inspirational moments from their daily routine, including exercise summaries, badges, trophies, photos and more, to receive encouragement and celebrate progress; Read content written by Fitbit’s health and fitness experts to educate, inspire and empower the person to achieve their goals; Discover and attend workouts led by the most talented trainers in their area, making it easier to find workouts the person like and meet people who share their interests; friendseasilyconnects the person to friends, family and other Fitbit users across the globe who can help encourage the person to reach their health and fitness goals; compete with their Friends to take the most steps, and cheer, taunt and direct message them as the person climb the weekly leaderboard; and Groupslets the person discover and join communities of like-minded people to help support and inspire the person on their journey; choose from over 20 groups related to fitness, nutrition, wellness and weight loss.