FarmaForce Limited announced the appointment of Harry Simeonidis as General Manager. Harry has more than 20 years' experience in global senior management roles in healthcare, pharmaceutical and life sciences businesses in Australia, New Zealand and South East Asia. Most recently, Harry was the General Manager, Surgery, Asia Pacific, at GE Healthcare where he oversaw significant expansion of the business' market share. Prior to this Harry was CEO of GE Healthcare for Australia and New Zealand for nine years. The key responsibilities of Harry's role include: overseeing the formulation and execution of FarmaForce's business strategy; setting the global benchmark for CSO excellence; developing and maintaining long term strategic relationships with biotech, pharmaceutical and medical device companies; and developing new global partnerships with clients.