Eros Now owned by Eros International Plc had previously announced in 2019 a partnership with Wasu Media. Eros Now announced the service is now live on Wasu Media in China and able to deliver Bollywood and digital original series to Chinese viewers. Wasu Media is a major cable television, broadband network OTT and IPTV service provider in China.

Eros Now further cements its position as a pioneer as the only Indian OTT player to have live services for Video on Demand in China including on Wasu Media and Iqiyi. The partnership will enable Wasu Media to provide Bollywood content as a SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last few years.