On a mission to make clothes last longer and reduce garment care's environmental impact, Scandinavian lifestyle brand Electrolux launches the human-centric UltimateCare product range. In response to changing consumer demands, the new range enhances sustainable laundry practices by incorporating solutions to increase laundry efficiency, hygiene and improve garment care to promote sustainable fashion and living. A recent study conducted by Electrolux on the interconnection between laundry and environment found that 88% of 4,000 participants across Vietnam, Thailand, Indonesia, and South Korea were climate-conscious. Among them, 90% believed prolonging the lifetime of garments will protect the environment, highlighting the sustainability concerns among Asian consumers and the need for eco-friendly appliances to lower the carbon footprint of households. In response to the study, Electrolux UtimateCare Gen II products provide care advice on demand through advanced technology, along with the Electrolux Life app designed to enhance consumers' experience throughout the garment life cycle, offering all-round protection to their clothes while reducing energy consumption. Key features include: AutoDose - reduces wear and tear by measuring the load to precisely dose detergent and softener; SensorWash- automatically detects dirt and soil levels and adjusts the cycle duration accordingly to remove 49 different visible stains effortlessly; UltraMix- thoroughly dissolves detergent, so no visible residue remains on your clothes; HygienicCare - finishes the wash cycle with a soft spray of vapour to remove up to 99.9% of allergens and germs; Electrolux Life app - provides expert guidance for cleaning and caring for 37 different fabrics; and VapourRefresh - gentle vapour refreshes clothes and reduces wrinkles in 15 minutes.