The share is meeting an important level that could stop the bullish trend.

The company still displaying poor fundamentals. Even if sales are expected to increase on the current fiscal year, analysts who follow the company considerably revised down their sales and EPS estimations for the current and the next fiscal years. On the other hand, the financial situation of the group is unhealthy, as shown by the debt anticipated at 3.83 times the EBITDA for 2014 and 4.31 times for 2015. Moreover, the security seems highly overvalued compared to its peers, with a P/E ratio at 19x and EV/Revenue ratio at 7.91x for 2014.

Technically, the security could run out of steam close to the short term restistance at USD 35. Indeed, the stock is moving in an upward trend in the short term but it could know a halt soon. In this context, the downward movement could improve and it should expect a return to its short and medium terms supports. Indicators that show an overbought situation and the weekly moving averages' orientation confirm this scenario.

The graphical configuration argues to establish a short position at the current price. The end of the technical rebound, the consolidation phase and overbought situation present important characteristics for short selling. The objective will be fixed near the USD 31.6 area. This strategy should be protected by a stop loss between the two resistances.