DoubleVerify announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment. With this release, Pinterest advertisers will gain: Brand Reputation Insights: DV?s brand safety and suitability measurement shows whether digital advertising is aligned with non-objectionable and suitable content, helping to safeguard reputation and preserve brand equity across Pinterest in-feed placements.

Comprehensive Coverage: DV offers holistic media quality measurement across display and video ad placements on Pinterest. Trusted Measurement: Brands can rest assured that the industry?s leading, independent, third-party verification provider authenticates their Pinterest campaigns. DV Universal Content IntelligenceTM, the company?s industry-leading classification engine, powers its brand safety and suitability solution.

Utilizing advanced artificial intelligence (AI) technology, DV analyzes all key content types ? including video, image, audio, speech, text, and link elements ? to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.

In April 2020, DV announced the launch of viewability and invalid traffic measurement on Pinterest. With this release, advertisers can leverage DV?s brand safety and suitability measurement globally across all supported languages. Brands can access their measurement data and insights through DV Pinnacle?, the company?s unified service and analytics reporting platform, to monitor and optimize the performance of their Pinterest ads campaigns.