Daily Mail and General Trust plc (the "Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY The Company has been informed by Equiniti Limited, the administrators of the Daily Mail and General Trust 2010 Share Incentive Plan, that Directors and Persons Discharging Managerial Responsibility purchased A Ordinary Non-Voting shares in the Company under the Plan on 7 January 2016 at a price of £6.77 per share as follows: Name Shares Total number of Purchased shares held under the Plan M W H Morgan 18 1,487 S W Daintith 18 1,216 D M M Dutton 18 1,540 K J Beatty 18 1,545 Fran Sallas Deputy Company Secretary 8 January 2016