Daily Mail and General Trust plc (the "Company")

    NOTIFICATION OF TRANSACTIONS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIAL
    RESPONSIBILITY 

    The Company has been informed by Equiniti Limited, the administrators of the
    Daily Mail and General Trust 2010 Share Incentive Plan, that Directors and
    Persons Discharging Managerial Responsibility purchased A Ordinary Non-Voting
    shares in the Company under the Plan on 7 January 2016 at a price of £6.77 per
    share as follows: 

    Name            Shares     Total number of  
                    Purchased  shares held under
                               the Plan         
                                                
    M W H Morgan    18         1,487            
                                                
    S W Daintith    18         1,216            
                                                
    D M M Dutton    18         1,540            
                                                
    K J Beatty      18         1,545            

    Fran Sallas

    Deputy Company Secretary

    8 January 2016