Dixy : Tele2 contracts to be sold at DIXY

PRESS RELEASE

TELE2 CONTRACTS TO BE SOLD AT DIXY Moscow, Russian Federation, January 30, 2017 DIXY chain has signed a partner agreement on placement of Tele2 mobile operator's contract sales stands in 76 stores in the Moscow Region.

Special stands will be installed in neighborhood store enabling customers to buy the operator's SIM cards as well as get a competent expert consultation on choosing a service plan. Within a month the companies plan to expand their cooperation to 100 sales points.

The majority of Tele2's sales points - 55% - are located in Moscow, the rest in the Moscow Region: Podolsk, Klimovo, Odintsovo, Shchelkovo, Ivanteevka, Fryazino, Balashikha, Khimki, Zelenograd, Solnechnogorsk, Zheleznodorozhny, Zhukovsky, Lyubertsy, Reutov, and Ramenskoe. Stand placement is planned for Moscow and the Moscow Region stores in the medium term, but the parties do not rule out expansion of their cooperation to other regions of DIXY Group's presence.

"Expanding presence of relevant tenants in our chain is one of our strategic objectives. This allows our customers to get additional high-quality services near their homes, as we have over 900 convenience stores in Moscow and the Moscow Region. We are confident that the new service is going to simplify access to communications services for our customers," says Ekaterina Kumanina, Corporate and External Communications Director of DIXY Group.

"Development of a high-quality distribution network in the Moscow Region is one of our key commercial objectives. We open both our mobile shops and partner sales outlets based on convenience principle, so as to enable our existing and potential subscribers to connect to Tele2 and get service wherever it is convenient for them. DIXY chain is well-known for its neighborhood stores, they are very popular with Moscow residents and conveniently located, mostly in residential areas. Store customers can buy a Tele2 SIM card while doing their daily shopping. I am convinced that cooperation with DIXY chain will make our communications services even more available for residents of the capital and the Moscow Region," says Anton Kondratov, Moscow Macroregion Commercial Director of Tele2.

PJSC DIXY Group (MOEX: DIXY) is one of Russia's leading retailers of foods and everyday products.

As of December 31, 2016 the Group had 2,802 stores under operation, including 2,646 DIXY convenience stores, 116 Victoria stores and 40 compact hypermarkets MegaMart and MiniMart, all located in 778 Russian towns and settlements.

The Company operates in Central, Northwestern, Volga and Urals federal districts of Russia, and in Kaliningrad and Kaliningrad region.

In 2016 the Company's total revenue amounted to RUR 311 billion. PJSC DIXY Group shares are traded in Moscow Exchange since 2007. Contacts:

Anton Panteleev Press Service

Tel.: [phone] ext. 2386

Cell: [phone]

E-mail: [e-mail] [e-mail] http://www.dixygroup.com/