Diversified Restaurant Holdings, Inc. opened its new Buffalo Wild Wings, or BWW, restaurant in Gaylord, Michigan. The northern Michigan area is a beautiful region with an abundance of outdoor recreation activities and has been an attractive area for both of concepts. Additionally, the location is right off of I-75, a major exit when driving up north, and is either en route to the Upper Peninsula or is the exit taken for the Petoskey/Harbor Springs area, a popular vacation area.