Direct Digital Holdings, Inc. announced a new collaboration with Amazon Publisher Services, with Colossus SSP integrating with Amazon's Transparent Ad Marketplace (TAM). The integration will allow Colossus SSP's roster of publishers -- which include both minority-owned /multicultural outlets and general market properties -- to tap into the benefits of TAM, server-side header bidding solutions that offer a direct auction approach. With one simple APS integration, Colossus SSP can seamlessly integrate with premium and scalable supply;Ranker is the first APS-connected publisher to integrate with the Colossus SSP via Transparent Ad Marketplace.

Currently, Colossus SSP represents 22,000 media properties -- offering inventory from both multicultural/diverse and general market publishers. The Company's subsidiaries Huddle Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions manage on average over 136,000 clients monthly, generating approximately 250 billion impressions per month across display, CTV, in-app, and other media channels.