Digital Media Solutions, Inc. (NYSE:DMS) entered into an agreement to acquire HomeQuote from Customer Direct Group for $45 million on March 6, 2023. The consideration paid for the acquisition at closing will be $35 million. Performance in the two years following closing could result in up to $10 million of additional contingent consideration being paid.

The contingent consideration may be paid in cash or the Company’s Class A Common Stock, to be mutually agreed by DMS and the applicable recipients. Completion of the transaction is subject to certain closing conditions, the satisfaction or waiver of which is necessary for the transaction to be consummated.