SAN FRANCISCO, April 30 /PRNewswire-FirstCall/ -- Design Within Reach
(Nasdaq: DWRI) announces that it will open its first DWR Flagship Studio on
Friday, May 23, 2008, in the SoHo neighborhood of New York City. The new
Studio will occupy the ground floor of the SoHo Building at 110 Greene Street
between Prince and Spring Streets. The 4,000 square foot space will feature
large storefront windows, high ceilings and an open floor plan that will serve
as the ideal showcase for the furniture, lighting and other modern classics
that will fill it.
Ray Brunner, CEO of Design Within Reach, states, "Our new flagship Studio
places DWR in the heart of the world-renowned SoHo shopping district. This
exceptional location, 110 Greene Street, will provide an improved retail
layout with a greater selection of our products on display and much higher
visibility and foot traffic. Based on these factors, we anticipate improved
performance over our existing SoHo Studio, which is already one of the
company's top-producing locations."
Built in 1906 as a department store warehouse, and at 13 stories the
neighborhood's tallest building before the SoHo Grand Hotel went up in 1996,
110 Greene Street is a landmark building in the SoHo Cast-Iron Historic
District. A notable feature of the new flagship will be the subway map
embedded in the sidewalk outside the Studio's front door. In 1986, the Belgian
artist and architect Francoise Schein created "Subway Map Floating on a New
York Sidewalk," consisting of 87 feet of half-inch-wide stainless steel bars
with recessed lights indicating subway stops. Inside the Studio, the subway
theme will be continued with a large graphic of Massimo Vignelli's iconic,
though short-lived, New York City Subway map from 1972. The flagship will also
feature fixtures and other wall graphics that have not been used in any
existing Design Within Reach Studio.
Design Within Reach will close its existing SoHo Studio, at 142 Wooster
Street, at 7pm on May 22. The company will repurpose the 3,500 square foot
space for a new retail concept to be launched in September, 2008.
About Design Within Reach, Inc. (NASDAQ: DWRI)
Design Within Reach, Inc., founded in 1998 and headquartered in San
Francisco, California, is the source for fully licensed classics, offering the
best in modern design. The company markets and sells its products to both
residential and contract customers through http://www.dwr.com, its San
Francisco-based phone sales team at 1.800.944.2233 and over 68 retail Studios
in the United States and Canada.
SOURCE Design Within Reach, Inc.