(Alliance News) - Deodato.Gallery Spa on Friday unveiled its entry into the digital assets market by planning EUR250,000 investment over the next two years to implement a new line of business in order to enter the web3 and NFT market.

In April, the company explains in a note, "deodato.io," a new e-commerce platform for the sale of digital assets such as NFT and digital art, will come online.

Through "deodato.io," the company will facilitate the entry into the digital and web3 world of all those collectors who want to approach this new reality, making sure that "the digital assets proposed have the same guarantees as the physical ones," reads a company note. In addition, Deodato.Gallery points out that "algorithms are being studied by the tech department with the function of protecting end customers from the obsolescence that often characterizes the NFT world."

Digital works will be able to be purchased with traditional payment methods, wallets or crypto-currencies.

In addition, for particular works, the collector will be able to decide if and when to convert the digital asset into a physical work.

Deodato Salafia, president and CEO of Deodato.Gallery, commented, "We have worked to create a digital and NFT offering in line with the quality that distinguishes us and able to protect the end customer against any possible problems thanks to the digital medium. The creativity that comes from the meeting of physical art and digital experience has allowed us to find solutions that we expect will be appreciated by the market. We are focusing on the first digital art launch that can offer the benefits of NFTs and classical art at the same time."

Deodato.Gallery's stock on Friday is flat at EUR1.04 per share.

By Chiara Bruschi, Alliance News reporter

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