FOR IMMEDIATE RELEASE January 11, 2013
Dentsu Inc. Net Sales for December 2012
Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that its non-consolidated net sales for December 2012 showed a year-on-year decrease of 2.5%. PR spokesperson Shusaku Kannan said, "The decrease can be attributed to the fact that there were no events in December last year on the scale of the Tokyo Motor Show held in 2011. The negative trend which began in September has subsequently steadily improved. Adspend was up in 9 categories and down in
11. The industry sectors that showed increases included Information/Communications, Government/Organizations and Distribution/Retailing, but Home Electric Appliances/AV Equipment, Automobiles/Related Products and Beverages/Cigarettes were among those that registered declines."
December 2012 Earnings Results | (Millions of yen) | (Comparison with previous year, %) |
Non-consolidated Net Sales | 133,624 | 97.5 |
(Millions of yen) | (Comparison with previous year, %) | |
Newspapers | 11,108 | 104.0 |
Magazines | 2,785 | 83.6 |
Radio | 1,547 | 94.5 |
Television | 61,587 | 100.6 |
Interactive Media | 6,081 | 98.9 |
OOH Media | 4,520 | 98.8 |
Creative | 14,937 | 97.9 |
Marketing/Promotion | 17,118 | 80.9 |
Others | 13,937 | 106.5 |
previous year, %)
* The total amount may not equal the sum of subtotals, as sales figures have had amounts of less than one million yen truncated.
* Television includes both program sponsorship and spot advertising.
* Interactive Media consists of Internet and mobile media advertising.
* OOH (Out Of Home) Media consists of transit advertising, outdoor advertising, advertising inserts, flyers, DM, etc.
* Others includes satellite and other media, media planning, sports marketing, entertainment business and other content.
Contact: Shusaku Kannan, Senior Manager, Corporate Communications DivisionTelephone: (813) 6216-8042; E-mail: s.kannan@dentsu.co.jp
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