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NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS

All relevant boxes should be completed in block capital letters.

1.

Name of the issuer

DAIRY CREST GROUP PLC

2.

State whether the notification relates to (i) a transaction notified in accordance with DTR3.1.2 R, (ii) a disclosure made in accordance with LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

NOTIFICIATION IN RELATION TO (i)

3.

Name of person discharging managerial responsibilities/director

i.        MARK ALLEN

ii.       TOM ATHERTON

iii.      MARTYN WILKS

4.

State whether notification relates to a personconnected with a person discharging managerial responsibilities/directornamed in 3 and identify the connected person

5.

Indicate whether the notification is in respect of a holding of the personreferred to in 3 or 4 above or in respect of a non-beneficial interest

6.

Description of shares(including class), debentures or derivatives or financial instruments relating to shares

7.

Name of registered shareholders(s) and, if more than one, the number of sharesheld by each of them

8.

State the nature of the transaction

9.

Number of shares, debentures or financial instruments relating to sharesacquired

10.

Percentage of issued classacquired (treasury sharesof that classshould not be taken into account when calculating percentage)

11.

Number of shares, debentures or financial instruments relating to sharesdisposed

12.

Percentage of issued classdisposed (treasury sharesof that classshould not be taken into account when calculating percentage)

13.

Price per shareor value of transaction

14.

Date and place of transaction

15.

Total holding following notification and total percentage holding following notification (any treasury sharesshould not be taken into account when calculating percentage)

16.

Date issuer informed of transaction

If a person discharging managerial responsibilitieshas been granted options by the issuercomplete the following boxes

17.

Date of grant

09 JANUARY 2014

18.

Period during which or date on which exercisable

i.      MARK ALLEN

2,139 SHARES EXERCISEABLE 1 JULY 2014 - 30 JUNE 2021

2,270 SHARES EXERCISEABLE 3 JULY 2015 - 2 JULY 2022

432 SHARES EXERCISEABLE 15 AUGUST 2017 - 14 AUGUST 2023

432 SHARES EXERCISEABLE 15 AUGUST 2018 - 14 AUGUST 2023

ii.      TOM ATHERTON

286 SHARES EXERCISEABLE 1 JULY 2014 - 30 JUNE 2021

307 SHARES EXERCISEABLE 3 JULY 2015 - 2 JULY 2022

167 SHARES EXERCISEABLE 15 AUGUST 2017 - 14 AUGUST 2023

167 SHARES EXERCISEABLE 15 AUGUST 2018 - 14 AUGUST 2023

iii.     MARTYN WILKS

1,431 SHARES EXERCISEABLE 1 JULY 2014 - 30 JUNE 2021

1,519 SHARES EXERCISEABLE 3 JULY 2015 - 2 JULY 2022

289 SHARES EXERCISEABLE 15 AUGUST 2017 - 14 AUGUST 2023

289 SHARES EXERCISEABLE 15 AUGUST 2018 - 14 AUGUST 2023

19.

Total amount paid (if any) for grant of the option

NIL

20.

Description of shares or debentures involved (class and number)

i.      MARK ALLEN

5,273 ORDINARY SHARES

ii.      TOM ATHERTON

927 ORDINARY SHARES

iii.     MARTYN WILKS

3,528 ORDINARY SHARES



21.

Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

NIL

22.

Total number of shares or debentures over which options held following notification

i.      MARK ALLEN

419,709 ORDINARY SHARES

ii.      TOM ATHERTON

75,143 ORDINARY SHARES

iii.     MARTYN WILKS

279,941 ORDINARY SHARES

23.

Any additional information

SHARE OPTION AWARDS RELATE TO THE VALUE IN COMPANY SHARES OF THE 2013/14 INTERIM DIVIDEND (CALCULATED BY REFERENCE TO THE 08 JANUARY 2014 CLOSING MID MARKET PRICE) ON SHARE OPTIONS INITIALLY GRANTED TO THE NAMED PDMRS IN 2011 AND 2012 UNDER THE COMPANY'S LONG TERM INCENTIVE SHARE PLAN AND IN 2013 UNDER THE COMPANY'S LONG TERM ALIGNMENT PLAN

24.

Name of contact and telephone number for queries

ROBIN MILLER, COMPANY SECRETARY & GENERAL COUNSEL

+44 1372 472252

Name of duly authorised officer of issuerresponsible for making notification

ROBIN MILLER, COMPANY SECRETARY & GENERAL COUNSEL

Date of notification 10 January 2013

This form is intended for use by an issuerto make a RISnotification required by DTR3.1.4

(1) An issuermaking a notification in respect of a transaction relating to the sharesor debentures of the issuershould complete boxes 1 to 16, 23 and 24.

(2) An issuermaking a notification in respect of a derivative relating the sharesof the issuershould complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3) An issuermaking a notification in respect of options granted to a director/person discharging managerial responsibilitiesshould complete boxes 1 to 3 and 17 to 24.

(4) An issuermaking a notification in respect of a financial instrumentrelating to the sharesof the issuer(other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.


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