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Retailers using this new form of advertising in their stores, bol.com being one of them, saw its revenue contribution increase by 21 percent.
That's according to quarterly and annual figures released by
Retail media is the practice whereby Web stores open up their shelf space to advertisers. Those can display their commercial messages for a fee to an audience with demonstrably high purchase intent anyway. This is worth money to those advertisers because of the higher conversion rate: likelihood that a viewer will become a buyer.
This form of advertising is gaining popularity because it's virgin territory but logical eyeballs for advertisers. It's still so new, little case study has been shared publicly.
From the past,
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