Content Media Corp PLC : Content Television Finds Screenworks' AMBER for MIP-TV

Content Television Finds Screenworks' AMBER for MIP-TV 23 March, 2012
Content Television, a division of Content Media Corporation, has teamed with Ireland's leading production company, Screenworks, acquiring international distribution rights to its innovative new crime thriller Amber, it was announced today.

Making its debut at the upcoming MIP-TV market, the 4 x 1 hour drama centres on the disappearance of 14-year-old Amber Bailey and the ensuing two year search for her.

Directed by IFTA-award winning Thaddeus O'Sullivan (Silent Witness, Single Handed) and co-written by Gary Duggan and Rob Cawley, Amber is also produced by Cawley and his Screenworks colleague Paul Duane (The Royal, Casualty) for RTÉ.

Set in Dublin, the series stars Eva Birthistle (Waking the Dead) and David Murray (Zonad) as Amber's parents. Tackling the devastating and emotional story of the missing teenager from different viewpoints, each episode focuses on the perspective of one individual connected to the case; as first her family, then friends, then complete strangers become drawn into the quest to find out what happened.

Over four episodes, Amber's non-linear time structure plays with the chronology of events. Clues are revealed gradually, creating a suspenseful drama full of psychological insight and unexpected twists as the girl's disappearance has an impact far greater than anyone could imagine.

Kathryn Rice, Senior Vice-President, European Sales, and Acquisitions at Content Television commented, "Amber is an incredibly ambitious and gripping drama, exploring the wide-ranging effect of the teenager's disappearance and presenting the mystery in a way that will keep audiences guessing throughout. Content Television has established itself as a go-to distributor for internationally successful primetime drama and we are very pleased to showcase this brand new series to our international clients at MIP-TV."

Rob Cawley at Screenworks added, "At the heart of this series is the loss and pain that families and communities experience when a child goes missing. By revealing the story piece by piece from the perspective of the various different protagonists, what happens to Amber is something to be unravelled by the audience, drawing them into the drama. The Content team were quick to see the potential of this innovative story structure and we look forward to following the international success of Amber in their highly capable hands."

Amber was previously due to be launched at MIP-TV by Target Entertainment.

For further information contact:
Debbie Lawrence
The Lippin Company (London)
Email: [e-mail]
Tel: [phone] 

About Content Media Corporation
Content Media Corporation plc("Content", formerly ContentFilm plc), is a publicly traded, global entertainment media company based in London with offices in Los Angeles, New York and Toronto, which owns and distributes a significant library of film, television and digital assets. Content Film (formerly ContentFilm International), the film sales division, holds the rights to 200 titles and helps producers secure financing, marketing and distribution. The division also acquires top-tier documentaries. Content Television (formerly Fireworks International) is the television sales division, which holds the library rights to 3,400 hours of TV programming incorporating major drama series, non-fiction entertainment, special event programming, kids' series, TV movies and mini-series.  Content Digital licenses over 300 hours of bespoke digital properties, in addition to the existing library, to digital media platforms worldwide, including on-demand, broadband and mobile.