Constant Contact, Inc. : Constant Contact Announces General Availability of Social Campaigns(TM)

WALTHAM, MA - January 31, 2012

Following a successful private launch period, Constant Contact ®, Inc. (NASDAQ: CTCT) has announced the general availability of Social Campaigns.  Built from the ground up especially for small business and nonprofits, Social Campaigns empowers users to get the results they really want from their investment in social media marketing: more fans, more shares and more business. Social Campaigns enables users to customize their Facebook® page and to easily publish and manage results-oriented marketing campaigns on Facebook that are designed to grow page Likes, drive engagement and inspire "social word of mouth" through sharing.

During the Social Campaigns invitation-only private launch period, thousands of small business had access to the product, and many are already seeing real business results outside of the basic practice of posting and monitoring.

Sugarbush Resort in Warren, Vt. netted nearly 3,000 new fans and over 1,800 new email subscribers in less than one month from its use of Social Campaigns.  The ski resort enticed people to Like its page to enter a giveaway worth more than $10,000 in prizes.  After Liking the page, fans got access to all of the ski packages that Sugarbush was currently offering.  London-based Energy Therapy used Social Campaigns to create a customized landing page that greeted fans with a personal touch and gave them information about the various energy-based treatments, courses, and workshops that Energy Therapy offers.  BellaSoleil.com, an online retail store for Italian pottery and Tuscan Home Decor, offered fans a 10% discount on any item it sold for Liking its page. The retailer added 75 new fans in the first two hours after sending out an email promoting the campaign and saw a 330% increase in fans overall.

Jackie Adamany, owner of Blue Orchid Handbags in Cleveland, used a Social Campaigns event template to promote her company's last event of 2011, the Last Minute Market.  "We were trying to get new fans, but they weren?t really interested in what we had been offering," said Adamany.  "Our goal was to let everyone know that we were going to be at the event and asked visitors to 'Like' us to learn more.  In just four days we gained 20 new fans, which was more than we got in the previous two weeks combined. Even better, several actually came to the event and mentioned how they had just become fans on Facebook and wanted to see the bags in person. That immediate connection between social media and real customers had never happened to me before."

With Social Campaigns, users can easily create professional-looking landing pages on Facebook, where they can run Liked-gated campaigns and offers.  In addition to the event template used by Adamany for Blue Orchid Handbags, users can pick from a selection of templates including coupons, weekly specials, fundraisers, product showcases, videos, and more.  Users can publish and promote their campaigns to their Facebook fans, Twitter® followers, LinkedIn® connections, and email subscribers from within the Constant Contact platform, and then view reports on campaign metrics like fan growth, email list growth, participant sharing, downloads, clicks, visits, and more. 

"Social Campaigns is designed to help small businesses and organizations get real business results from social media, whether that's driving people to register for an event, generating more sales through a coupon, raising donations for a cause or capturing leads by offering a whitepaper," said Mark Schmulen, general manager, social media, Constant Contact.  "With Social Campaigns, we've really created a new category of social media marketing applications for small businesses.  The product makes it easy to go from simply posting on social sites to quickly and effectively doing measurable, meaningful social media marketing."

"This is the first time in two years that I?ve seen our posts getting shared, and I'm seeing more comments and interactions.  We've even noticed a pick-up in leads that are coming directly from our Facebook page," said Jen Ryan, corporate marketing manager, The Northbridge Companies, a small Massachusetts based Assisted Living Company.  "My goal was to create a more professional-looking Welcome Page but I didn't want to spend a lot of time or money on it, so when I saw Social Campaigns, I thought it would be a fantastic way to accomplish this and it was. Northbridge saw growth of over 250 fans within the first two weeks of using Social Campaigns."

With the public launch of Social Campaigns, small businesses now have a full arsenal of tools to create success no matter where they are in their knowledge of or experience with social media marketing.  Small businesses can:

• Get started with Constant Contact?s Social Media Quickstarter
• Engage with current and prospective customers using Social Campaigns
• Listen and monitor all of their social network activity with NutshellMail(TM)

Those interested in using Social Campaigns to help grow their business or organization can sign up at http://conta.cc/dkEX5r.  Anyone can run their first campaign for free, and the product is free for users with less than 100 Facebook fans.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing(TM) tools that help create and grow customer relationships.  More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.  All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support. 

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the impact of the general availability of the Social Campaigns product on Constant Contact's business and operations. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend, "variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the success of the Social Campaigns product, the company's ability to attract new customers and retain existing customers, the company's dependence on the market for email marketing services for small businesses, non-profits, and associations, adverse economic conditions in general and adverse economic conditions specifically affecting the markets in which the company operates, adverse regulatory or legal developments, the company's ability to continue to promote and maintain its brand in a cost-effective manner, changes in the competitive environment, the company's ability to compete effectively, the company's ability to successfully develop and introduce new products and add-ons or enhancements to existing products, the company's ability to manage growth, the company's ability to attract and retain key personnel, the company's ability to protect its intellectual property and other proprietary rights, and other risks detailed in Constant Contact's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission as well as other documents that may be filed by the Company from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

Small businesses and organizations already seeing real, measureable results from their social media marketing campaigns