engage:BDR Limited announced the official launch of IconicReach Select, a new managed service offering from the company's influencer marketing division. The IconicReach platform utilises the company's proprietary technology to streamline the previously very inefficient process of sourcing, transacting, and executing influencer campaigns. Unlike many social agencies, which serve as outsourced organizers of large amounts of email communications and manual transactions, IconicReach is a single platform that allows a buyer to browse, research, and contact influencers, as well as pay for and measure campaigns. IconicReach Select, which will be made available by invitation to marquis celebrities, influencers, and brands, will provide a bespoke experience that combines the efficient platform technology with expert account management. Advertisers within the Select group will have access to a live team that will source, manage, advise on and optimise campaigns. Influencers and celebrities will have increased privacy around their pricing, as well as an assigned team member to help them manage and screen incoming requests. The company has already signed up 150+ Influencers that compose an audience of 100 million + followers and have ran multiple campaigns during their beta-phase with many advertisers. The new platform is expected to sign up 2,500 more influencers in the next 12 months.