Color Star Technology Co., Ltd. announced a strategic cooperation with Putian Shan Yun Trade Co., Ltd. to jointly develop cultural traditions on Color Star's ColorWorld Metaverse platform, perpetuating traditional Eastern aromatherapy culture. Aromatherapy is a part of the traditional oriental culture, which is said to be originated in China during the Spring and Autumn Period and the Warring States Period, and has a history spanning nearly 3,000 years. Aromatherapy is rooted in science, Buddhism and so on, not only as a means to improve the mood and reduce stress, but it also possesses unique religious, cultural, and medicinal uses.

Today, with the ease of access to information and social media platforms, the popularity of aromatherapy worldwide has been on the rise. Because of this reason, Color Star cooperated with Shan Yun to further promote aromatherapy all over the world through advanced technology and an advantageous platform, so that more people can learn about aromatherapy and fall in love with oriental culture. After agreeing to the cooperation, the team at Color Star will design and create a cultural showroom in the metaverse, as well as set up product displays, so that users will be able to experience the culture of aromatherapy online.

At the same time, users will be able to purchase incense and other equipment without having to leave their home. As an all-encompassing metaverse platform, Color World will be promoting Oriental culture while incorporating its core principles of "artificial intelligence + celebrity entertainment," by presenting culture to users through realistic AR/VR experiences. In Color World, there are not only international celebrities, games and entertainment, but also major global brands and world culture.

This is a testament to the infinite extensibility and presentation of Color Star's metaverse platform.