Coleman Cable, Inc. (Nasdaq: CCIX) is excited to announce the refreshed Road Power®Primary Wire Program.

New program features include enhanced bilingual packaging with smaller, round blisters for easier product identification. The Primary Wire Rack has a new bold header card designed to draw attention and increase sales. The Primary Wire Shelf offers a second store display option that is compatible with any Lozier® or Madix™ upright gondola. Further details can be found on the Consumer Product page located on the CCI home page or by selecting the following link http://www.colemancable.com/products/new-products.

John Suarez, Director of Marketing N.A. Retail notes "Our complete line of automotive products offered under the Road Power® brand have performed well over the years. The refreshed program maintains the elements that have made it successful while infusing new features asked for by our customers." This demonstrates how CCI continues to focus on Earning Your Trust Through Value, Reliability and Innovation.

About Coleman Cable Inc.
CCI is a leading manufacturer and innovator of electrical and electronic wire and cable products for the security, sound, telecommunications, electrical, commercial, industrial, and automotive industries. With extensive design and production capabilities and a long-standing dedication to customer service, Coleman Cable, Inc. is the preferred choice of cable and wire users throughout the North America. The company is located at 1530 Shields Drive, Waukegan, IL 60085. For more information, visit: www.colemancable.com
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