Chico's FAS' intimate apparel brand, Soma®, is reshaping the bra fit experience with the launch of SOMAINNOFIT™. Through a proprietary app supported by patented measurement technology from Like A Glove, the SOMAINNOFIT bra offers an easy, no guess solution that helps women find a best-fit bra without the need of a measuring tape or fit quiz. When a woman puts the SOMAINNOFIT bra on and connects it via Bluetooth to the SOMAINNOFIT app, it quickly captures four key body measurements and recommends a personally curated selection of Soma bras in the styles and size that will deliver her best fit. Once the process is completed, customers can utilize their individual measurements to purchase the recommended bras directly through the app, on Soma's website, Soma.com, or in Soma boutiques nationwide. Multiple women can use the same SOMAINNOFIT bra by downloading the app and entering their unique bra identifier. The SOMAINNOFIT bra will be available January 8th on Soma.com for an introductory price of $25 (regularly $59). In addition, customers who purchase SOMAINNOFIT will receive $25 off a new Soma bra. It will be available for purchase in-store starting on January 23rd and used as part of the certified, five-star bra fit service. Soma will make its debut appearance at the 2019 International CES Conference, in Las Vegas Valley, NV to celebrate and showcase this technology at both Pepcom on January 7, and ShowStoppers (Booth A42 + A43) on January 8.