ZHONGSHAN CITY, China, Nov. 19, 2010 /PRNewswire-Asia-FirstCall/ -- China Interactive Education, Inc. (OTC Bulletin Board: CIVN) ("China Interactive Education" or the "Company"), a pioneer in interactive teaching and learning solutions in China, today announced the Company's unaudited financial results for the third quarter of 2010.

Third Quarter 2010 Financial Highlights


    --  Revenues increased 117% quarter over quarter to $11.6 million
    --  Gross profit decreased 9% quarter over quarter to $3.5 million,
        representing a 30% gross margin
    --  Operating income decreased 21% quarter over quarter to $2.8 million,
        with a 24% operating profit margin
    --  Net income decreased 27% to $2.2 million, or $0.03 earnings per basic
        and diluted share

Nine Month 2010 Financial Highlights


    --  Revenues increased 120% period over period to $26.5 million
    --  Gross profit decreased 5% period over period to $7.9 million,
        representing a 30% gross margin
    --  Operating income decreased 41% period over period to $4.2 million, with
        a 16% operating profit margin
    --  Net income decreased 45% to $3.3 million, or $0.05 earnings per basic
        and diluted share

"The demand for our Interactive Classroom Solutions ("ICS") remains healthy and we are optimistic about the market potential of our products," commented Mr. Ruofei Chen, CEO of China Interactive Education. "Our ICS product line is well-received by our customers and we believe that it will generate additional follow-on opportunities next year when classrooms are due for equipment upgrade or replacement. With the positive returns generated from the initial marketing expenditure made in the first quarter under our brand name "Five Best Student," we continued to devote resources to engage in further marketing during the quarter. We believe this will help to contribute to our long-term growth as additional customers become aware of our products. In the Education Learning Product ("ELP") segment, our competitor began to lower its prices during the quarter faster than we had anticipated. As a result, revenue generated from this segment has been adversely affected. However, the retail distribution channels for our ELPs remained healthy and we expect that this will provide us with up-sell opportunities as we roll-out additional products next year."

Mr. Ruofei Chen further remarked, "During the quarter, we concentrated our efforts on filling orders that with the shortest cash turnaround cycle, and accepting fewer larger orders with a longer cash turnaround cycle, in order to maintain a healthy cash flow cycle. Several of our expected contracts with local governments have been delayed as we continue to negotiate with such parties on payment terms. Therefore, we are updating our guidance for 2010 revenue in the range of $52 - $54 million with net income in the range of $8.3 - $9.0 million.

Third Quarter 2010 Financial Results

Revenue. During the 2010 third quarter, we changed our principal business from the licensing of patent rights and provision of related technology development services to the sale of educational learning products and interactive classroom solutions products under our own "Five Best Student" brand. We continued to leverage market acceptance of these new products during the quarter and recorded significant revenue growth when compared to the same quarter last year. Our revenue increased by $6.23 million, or 117%, from $5.35 million for the three months ended September 30, 2009 to $11.58 million for the three months ended September 30, 2010. The increase in revenue was also due to the advertising and promotion efforts of the Company to promote the new business for the three months ended September 30, 2010. During the three months ended September 30, 2010, advertising and promotion expenses amounted to $142,707 while only $37,231 was spent for advertising and promotion for the three months ended September 30, 2009. During the three months ended September 30, 2010, sales of education learning products and interactive classroom solutions products accounted for 28% and 72% of our revenue, respectively.

Cost of revenue. Our cost of revenue increased by $6.56 million, or 432%, to $8.08 million for the three months ended September 30, 2010, from $1.52 million for the three months ended September 30, 2009. The cost of revenue as a percentage of revenue increased from 28% for the three months ended September 30, 2009 to 70% for the three months ended September 30, 2010. The increase in cost of revenue represents the differences between the cost structure of licensing revenue and product revenue, in connection with our change of business noted above. The cost of manufacturing interactive classroom solution products and electronic learning products, in particular the hardware and related equipment, is higher than the cost of providing licensing of patent and related technology development services.

Gross profit. Our gross profit decreased by $0.33 million, or 9%, to $3.5 million for the three months ended September 30, 2010, from $3.83 million for the three months ended September 30, 2009. Gross profit as a percentage of net revenue was 30% and 72% for the three months ended September 30, 2010 and 2009, respectively. The decrease in gross margin was due to the increase in cost of revenue as a result of our change of business as mentioned above. For the three months ended September 30, 2009, our patent licensing and technology development services business had a gross margin of 72%. For the three months ended September 30, 2010, our educational learning products and interactive classroom solutions products had gross margins of 24% and 32%, respectively.

Selling expenses. For the three months ended September 30, 2010, our selling expenses increased by $0.23 million, or 405%, to $0.28 million, from $0.06 million for the three months ended September 30, 2009. During the 2010 period, we incurred expenses related to our marketing campaign for our change in business and in the build up of our own "Five Best Student" brand. The cost of advertisement and promotion related to brand building for the three months ended September 30, 2010 amounted to $142,707, while only $37,231 was spent for advertising and promotion for the three months ended September 30, 2009.

General and administrative expenses. For the three months ended September 30, 2010, our general and administrative expenses increased by $0.26 million, or 163%, to $0.42 million from $0.16 million for the three months ended September 30, 2009. Such increase was mainly due to the increase in legal and professional fees in connection with our status as a public company.

Research and development expenses. For the three months ended September 30, 2010, our research and development expenses decreased by $0.1 million, or 74%, to $0.04 million from $0.14 million for the three months ended September 30, 2009. Such decrease was due to our devotion of more resources in 2009 to develop educational products such that fewer resources were required in the 2010 period to further develop these products.

Income before income taxes. Our income before income taxes decreased by $0.69 million, or 20%, to $2.79 million for the three months ended September 30, 2010, from $3.48 million for the three months ended September 30, 2009, resulting from the decrease in gross profit and increase in selling expenses and administrative expenses for reasons stated above.

Net income. For the three months ended September 30, 2010, we generated a net income of $2.16 million, a decrease of $0.81 million, or 27%, from $2.96 million for the three months ended September 30, 2009, as a result of the factors described above.

Nine-Month 2010 Financial Results

Revenue. During the 2010 period, we changed our principal business from the licensing of patent rights and provision of related technology development services to the sale of educational learning products and interactive classroom solutions products under our own "Five Best Student" brand. For the nine months ended September 30, 2010, we were successful in introducing these new products to our target customers and created a strong demand for our products. We recorded significant revenue growth when compared to the same period last year. Our revenue increased to $26.51 million in the nine months ended September 30, 2010, from $12.04 million for the nine months ended September 30, 2009, representing a 120% increase. The increase in revenue was also due to the advertising and promotion efforts of the Company to promote the new business for the nine months ended September 30, 2010. During the nine months ended September 30, 2010, advertising and promotion expenses amounted to $1,668,111 while only $91,936 was spent for advertising and promotion for the same period last year. During the nine months ended September 30, 2010, sales of education learning products and interactive classroom solutions products accounted for 38% and 61% of our revenue, respectively.

Cost of revenue. Our cost of revenue increased by $14.92 million, or 401%, to $18.64 million for the nine months ended September 30, 2010, from $3.72 million for the nine months ended September 30, 2009. The cost of revenue as a percentage of revenue increased from 31% for the nine months ended September 30, 2009 to 70% for the nine months ended September 30, 2010. The increase in cost of revenue represents the differences between the cost structure of licensing revenue and product revenue, in connection with our change of business noted above. The cost of manufacturing interactive classroom solution products and electronic learning products, in particular the hardware and related equipment, is higher than the cost of providing licensing of patent and related technology development services.

Gross profit. Our gross profit decreased by $0.45 million, or 5%, to $7.87 million for the nine months ended September 30, 2010, from $8.32 million for the nine months ended September 30, 2009. Gross profit as a percentage of net revenue was 30% and 69% for the nine months ended September 30, 2010 and 2009, respectively. The decrease in gross margin was due to the increase in cost of revenue as a result of our change of business as noted above. For the nine months ended September 30, 2009, our patent licensing and technology development services business had a gross margin of 69%. For the nine months ended September 30, 2010, our educational learning products and interactive classroom solutions products had gross margins of 32% and 28%, respectively.

Selling expenses. For the nine months ended September 30, 2010, our selling expenses increased by $2.47 million, or 2202%, to $2.58 million, from $0.11 million for the nine months ended September 30, 2009. During the 2010 period, we incurred expenses related to our marketing campaign for our change in business and in the build up of our own "Five Best Student" brand. During the nine months ended September 30, 2010, advertising and promotion expenses amounted to $1,668,111, while only $91,936 was spent for advertising and promotion for the same period last year.

General and administrative expenses. For the nine months ended September 30, 2010, our general and administrative expenses increased by $0.62 million, or 183%, to $0.96 million, from $0.34 million for the nine months ended September 30, 2009. The increase was primarily attributable to additional expenses related to the commencement of operations at MenQ China's factory in Zhongshan in May 2009.

Research and development expenses. For the nine months ended September 30, 2010, our research and development expenses decreased by $0.63 million, or 85%, to $0.11 million from $0.74 million for the nine months ended September 30, 2009. Such decrease was due to our devotion of more resources in 2009 to develop educational products such that fewer resources were required in the 2010 period to further develop these products.

Income before income taxes. Our income before income taxes decreased by $2.88 million, or 40%, to $4.24 million for the nine months ended September 30, 2010, from $7.13 million for the nine months ended September 30, 2009, primarily due to the increase in selling expenses and administration expenses.

Net income. For the nine months ended September 30, 2010, we generated a net income of $3.29 million, a decrease of $2.72 million, or 45%, from $6 million for the nine months ended September 30, 2009, as a result of the factors described above.

SEGMENT DATA

The following table sets out the analysis of the Company's revenue by products and services.




                                         Three months
                                             ended
                                        September 30,
                                        2010                2009
                                        ----                ----
                                 (Unaudited)         (Unaudited)
    Revenue from external
     customers:
      Interactive classroom
       solutions products         $8,308,355     $             -
      Electronic learning
       products                    3,264,699                   -
    Licensing of patent and
     related technology
     development services                  -           2,863,390
       Other electronic
        products                       2,819           2,483,342
                                       -----           ---------

       Total                     $11,575,873          $5,346,732
                                 ===========          ==========



                                      Nine months ended
                                        September 30,
                                        2010                2009
                                        ----                ----
                                 (Unaudited)         (Unaudited)
    Revenue from external
     customers:
      Interactive classroom
       solutions products        $16,168,144     $             -
      Electronic learning
       products                   10,082,055                   -
    Licensing of patent and
     related technology
     development services                  -           9,163,847
       Other electronic
        products                     263,647           2,880,353
                                     -------           ---------

       Total                     $26,513,846         $12,044,200
                                 ===========         ===========

Recent Developments

On September 21, 2010, we established the Guangzhou Research Institute of Collaborative Education Science and Technology ("CEST"), a private non-enterprise entity, in Guangzhou, China, and have engaged a group of six professors to provide advisory services to CEST, pursuant to separate consultancy agreements with each of them. CEST is mainly engaged in the research and development of education and technology applications. It is organized as an academic organization and will host academic workshops with schools, local and central governments, on the design and implementation of technology products in education.

"With the establishment of CEST, we are delighted that we will have a research and design institute to further our product development and respond to customer needs," commented Mr. Ruofei Chen, CEO of China Interactive Education. "The institute will also promote our products and services which we expect will create additional product awareness that will help us in the contract bidding process."

Fiscal Year 2010 Guidance Update

For the full year 2010, the Company projects $52 - $54 million in revenue. The Company expects that net income will likely to be within the range of $8.3 - $9 million.

About China Interactive Education

China Interactive Education, Inc., headquartered in Zhongshan, China, is a pioneer in providing interactive teaching and learning solutions to China's educational institutions, professional training schools, and individuals. The Company's proprietary educational materials, co-developed with one of China's leading universities and groups of educational professionals, are embedded in its self-developed interactive hardware and software solutions. China Interactive Education sells its interactive classroom solutions (ICS) directly to educational institutions, as well as through area distributors, and its electronic learning products (ELP) are sold under its own "Five Best Student" consumer brand as well as other licensed brands through retail points of sale throughout China. To learn more about the Company, please visit www.menq.com.cn.

Safe Harbor Statement

This press release may contain certain 'forward-looking statements' relating to the business of China Interactive Education, Inc., and its subsidiary companies. All statements, other than statements of historical fact included herein are forward-looking statements, including statements regarding: the likelihood that the Company's ICS solution will remain healthy and generate additional follow-on opportunities for the Company in the coming year; the likelihood that the Company's ELP retail distribution channels will remain healthy and provide the Company with additional selling opportunities in the coming year; the ability of the Company to maintain a healthy cash flow cycle; and the ability of the Company to perform under sales contracts; the general ability of the Company to achieve its commercial objectives, including the fiscal year 2010 guidance; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, known and unknown risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.


                           CHINA INTERACTIVE EDUCATION, INC.
                         CONDENSED CONSOLIDATED BALANCE SHEETS
                                 (AMOUNTS EXPRESSED IN US DOLLARS)



                          ASSETS
                                                 September    December 31,
                                                     30,            2009
                                                         2010 -------------
                                                         ----
                                                (Unaudited)
    Current assets
        Cash and cash equivalents                    $287,603       $351,544
        Accounts receivable, net of
         allowance of $729,515 and $nil as
         of September 30,                          14,434,663     11,006,809
    2010 and December 31, 2009
     respectively
        Inventories                                 3,701,857      1,152,365
        Deposits, prepayments and other
         receivables                                  813,392        656,236
                                                                     -------
    Total current assets                           19,237,515     13,166,954
    Property, plant and equipment, net                418,638        402,897
    Intangible assets, net                            430,492        581,604
                                                                     -------
     Total assets                                 $20,086,645    $14,151,455
                                                  ===========    ===========

           LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities
        Accounts and notes payable                 $2,104,055     $4,687,232
        Other payables and accrued expenses           381,829        160,449
        Advances from customers                     1,058,057        255,852
        Value added and other taxes payable         5,662,063      1,737,623
        Income tax payable                          1,498,551        742,937
        Due to related parties                        635,880      1,357,954
                                                                   ---------
    Total current liabilities                      11,340,435      8,942,047
                                                   ----------      ---------
    Total liabilities                              11,340,435      8,942,047
                                                   ----------      ---------

    Commitments and Contingencies

    Shareholders' Equity

        Preferred stock, $0.001 par value,
         10,000,000 shares authorized, none
         issued                                             -              -
          and outstanding
        Common stock, $0.001 par value,
         200,000,000 shares authorized,
         65,000,000                                    65,000         65,000
          and 65,000,000 shares issued and
           outstanding
    Additional paid-in capital                      1,128,000      1,128,000
    Statutory reserves                                 87,884         87,884
    Retained earnings                               6,828,919      3,540,507
    Accumulated other comprehensive
     income                                           636,407        388,017
                                                      -------        -------
    Total shareholders' equity                      8,746,210      5,209,408
                                                    ---------      ---------
    Total liabilities and shareholders'
     equity                                       $20,086,645    $14,151,455
                                                  ===========    ===========



                         CHINA INTERACTIVE EDUCATION, INC.
     CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
                                    (UNAUDITED)
                         (AMOUNTS EXPRESSED IN US DOLLARS)



                                              Three months ended
                                                September 30,
                                                -------------
                                                 2010                   2009
                                                 ----                   ----

    Revenue                               $11,575,873             $5,346,732

    Cost of sales                          (8,079,116)            (1,517,543)
                                           ----------             ----------

    Gross profit                            3,496,757              3,829,189


    Operating expenses:
         Selling expenses                    (282,388)               (55,950)
         General and administrative
          expenses                           (415,781)              (157,948)
         Research and development
          expenses                            (36,726)              (139,581)
                                              -------               --------
                                             (734,895)              (353,479)

    Income from operations                  2,761,862              3,475,710
    Other income                               23,150                    268
                                               ------                    ---

    Income before income taxes              2,785,012              3,475,978
    Income taxes                             (628,476)              (512,807)

    Net income                              2,156,536              2,963,171
    Other comprehensive income
     :
        Foreign currency
         translation adjustment               206,579                275,372
                                              -------                -------

    Total comprehensive income             $2,363,115             $3,238,543

    Weighted average number of
     shares :
    - Basic and diluted                    65,000,000             60,400,000
                                           ==========             ==========
    Earnings per common share
    - Basic and diluted                         $0.03                  $0.05
                                                =====                  =====




                                               Nine months ended
                                                 September 30,
                                                 -------------
                                                  2010                   2009
                                                  ----                   ----

    Revenue                                $26,513,846            $12,044,200

    Cost of sales                          (18,641,855)            (3,722,084)
                                           -----------             ----------

    Gross profit                             7,871,991              8,322,116


    Operating expenses:
         Selling expenses                   (2,579,748)              (112,081)
         General and administrative
          expenses                            (960,347)              (339,460)
         Research and development
          expenses                            (110,177)              (742,429)
                                              --------               --------
                                            (3,650,272)            (1,193,970)

    Income from operations                   4,221,719              7,128,146
    Other income                                23,238                    464
                                                ------                    ---

    Income before income taxes               4,244,957              7,128,610
    Income taxes                              (956,545)            (1,124,267)

    Net income                               3,288,412              6,004,343
    Other comprehensive income
     :
        Foreign currency
         translation adjustment                248,390                 59,179
                                               -------                 ------

    Total comprehensive income              $3,536,802             $6,063,522

    Weighted average number of
     shares :
    - Basic and diluted                     65,000,000             60,400,000
                                            ==========             ==========
    Earnings per common share
    - Basic and diluted                          $0.05                  $0.10
                                                 =====                  =====



                          CHINA INTERACTIVE EDUCATION, INC.
                   CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                     (UNAUDITED)
                          (AMOUNTS EXPRESSED IN US DOLLARS)



                                                Nine months ended
                                                  September 30,
                                                   2010                 2009
                                                   ----                 ----
    Cash flows from operating
     activities:
    Net income                               $3,288,412           $6,004,343
    Adjustments to reconcile net income
     to cash provided by operating
     activities:
         Depreciation of property, plant and
          equipment                              75,320                8,107
         Amortization of intangible assets      165,579              164,357
         Allowance for doubtful debts           718,145                    -
    Increase in assets :
         Accounts receivable                 (3,864,810)          (1,221,588)
         Inventories                         (2,488,411)            (462,802)
         Deposits, prepayments and other
          receivables                          (143,219)            (369,645)
    Increase (decrease) in liabilities :
         Accounts and notes payable          (2,626,932)           1,416,305
         Other payables and accrued expenses    217365)                4,512
         Advances from customers                789,684              193,468
         Value added and other taxes payable  3,830,828               43,507
         Income tax payable                     729,822              139,298
                                                -------              -------
    Net cash provided by operating
     activities                                 691,783            5,919,862
                                                -------            ---------

    Cash flows from investing activities
     :
    Purchase of property, plant and
     equipment                                  (83,541)            (218,396)
    Purchase of intangible assets                (5,962)                   -
    Advance to related company                        -              130,914
                                                    ---              -------
    Net cash used in investing
     activities                                 (89,503)             (87,482)
                                                -------              -------

    Cash flows from financing
     activities:
    Advance from related parties                183,558              145,240
    Repayment to related parties               (916,425)          (6,317,534)
                                               --------           ----------
    Net cash used in financing
     activities                                (732,867)          (6,172,294)
                                               --------           ----------

    Effect of foreign currency
     translation                                 66,646                1,062
                                                 ------                -----

    Net decrease in cash and cash
     equivalents                                (63,941)            (338,852)

    Cash and cash equivalents, beginning
     of period                                  351,544              440,000
                                                -------              -------

    Cash and cash equivalents, end of
     period                                    $287,603             $101,148
                                               ========             ========
    Supplemental disclosure information
         Income taxes paid                     $113,038       $            -



    Company Contact:
    Mr. Michael Lin
    Vice President, Investor Relations
    China Interactive Education, Inc.
    Tel: +1-949-743-0868
    Email: ir@menq.com.cn

SOURCE China Interactive Education, Inc.