“Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family,” Dillard told The Associated Press. “And then when it comes down to the success of today, they just forgot about me.”
Lawyers for Celsius argued in court and in previous filings that the company reached its greatest success after the Flo Rida endorsement deal ended — and that other business decisions led to increased sales and stock value. Celsius could still appeal the verdict, but it wasn’t immediately clear if they would. Attorneys for the company didn’t immediately respond to messages seeking comment from The Associated Press.
According to the civil complaint,
Attorney
“He (Dillard) loved the product, and it’s been a very successful four-year relationship,” Uustal said. “There were some benchmarks. He was supposed to get stock when certain things happened. And there became a dispute about whether those benchmarks had been reached. So that’s what this was about.”
Dillard said he continues to drink Celsius products and even owns some stock in the company. He said he'd like to move on from the legal battle and work with the company again in the future.
“I’m still a owner in the company,” Dillard said. “And when you basically planted the seed for something that is successful, you can’t help but have unconditional love.”
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