Castellana Properties Socimi S A : introduces innovative web and app updates across all of its shopping centres, unveiling brand new Rewards Programme

· As part of its commitment to innovation and digitalisation, Castellana Properties has updated its customer-facing websites and apps, with integrated support for online promotions, discounts and events offered through its existing Loyalty Programme

· The company has also launched a new Rewards Programme, allowing customers to collect points, advance through different membership tiers and earn a huge range of rewards and prizes

· Unveiled just three months ago, the new format has already boosted engagement by 84% compared with the same period of 2023

Castellana Properties, a listed company specialising in the retail sector, has rolled out the 2.0 web and app update across all of its shopping centres, Bahía Sur, El Faro, Habaneras, Los Arcos, Vallsur and Puerta Europa, as well as at the Granaita retail park. The update will enable the company to continue offering the best customer experience through its websites and apps while strengthening ties with its brand community.

The latest update offers a cleaner, more visually appealing app, complete with a built-in QR scanner, making it possible for users to redeem vouchers in shops and restaurants and collect points towards future rewards. Activating the QR scanner also unlocks a number of exclusive digital services, including access to lockers, electric scooter charging points, infant feeding rooms, pet snack and weighing stations, reading zones and more.

Furthermore, the app makes it easy to take advantage of the company's new Rewards Programme. Free to join, the scheme allows users to collect points when they carry out certain actions (both in person and online), move through different membership levels and earn a variety of rewards. Following the launch of the newly updated app, the company's Loyalty Programme has seen membership rise by more than 52% compared to the same period of last year.

To join the programme and access the full range of benefits, customers must first sign up to the Loyalty Club, 100% free. The Rewards Programme gives out points for completing a range of actions, both on-site and online, including checking into one of the company's shopping centres, taking part in special events, recycling clothing and using certain services.

One of the biggest changes is the chance to earn points on purchases by scanning till receipts, an innovative feature unique in the shopping centre retail market that harnesses the latest AI technology.

As they build up their store of points, customers can progress through four different tiers, becoming bronze, silver, gold or platinum members.

The newly updated websites share the visual identity of the app, with a cleaner, more modern design, new sections and a crisply curated selection of visual content. Designed for optimum performance on smartphones, preferred by 90% of website visitors, it also offers a section on ESG, providing extensive information on the company's sustainability strategy and a rundown of each centre's efforts in this area.

Castellana Properties, committed to innovation

Since the new updates became live in February, the number of active app users has grown by more than 15%, while participation in special events at shopping centres and retail parks is up by approximately 40%. In fact, in the first three months alone, app interactions jumped by over 84% compared to the same period of the previous year.

The newly updated platforms also offer exclusive features for employees, with a dedicated area where users can request access passes, make room reservations, keep tabs on company news or even sign up to special staff-only programmes and events. For Castellana Properties, these innovative updates play a key role in its mission to create the optimum experience for customers and staff, encouraging active engagement through online platforms and gathering feedback for future improvements.