Casino has announced that Cdiscount, France's leading e-tailer, has unveiled its new brand platform, designed in collaboration with the Carré Noir agency.

With this new identity, Cdiscount is reaffirming its values and proclaiming loud and clear its raison d'être, which is to defend the power of choice", says Casino.

Cdiscount has decided to accelerate its marketplace strategy, offering more choice and the most attractive prices on the market, while further developing its responsible offer. This new brand platform illustrates this strategy by reinforcing Cdiscount's customer promise.

' It underlines its ability to increase the purchasing power of the French, to give them access to a wide, high-quality offer, and also to help them consume better', adds the company.

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