Canada Goose Holdings Inc. announced Alfredo C. M. Tan as new Chief Digital & Information Officer, effective August 7, 2024. Alfredo takes over for Matt Blonder who will be departing Canada Goose. As Chief Digital & Information Officer, Alfredo C. M. Tan will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms. He will drive the brand?s digital capabilities and lead the teams responsible for developing the company?s digital roadmap across digital sales channels, as well as the company?s IT, Digital Media & Marketing, and Consumer Insights.

Alfredo and his team will also be responsible for Canada Goose?s future Data and AI Strategy to enhance commercial and enterprise performance. Alfredo joins Canada Goose most recently from Loblaw Companies Ltd. where he was the Senior Vice-President & Managing Director of the Retail Media division. Alfredo was a pioneering leader at Meta Platforms, joining as one of the first 1000 employees globally and helping to transform it into a global media and technology leader.

Previously, he was the Senior Vice-President of Strategy, Data & Digital Products at Rogers Sports & Media. Alfredo was also the first Chief Digital Officer & Chief Innovation Officer at WestJet Airlines.