Buongiorno finalizes the sale of the Group's Austrian subsidiary sms.at for approximately 5 million Euro (1).

This operation further reinforces Buongiorno's B2C-focused strategic direction.
The perimeter of business activity registered revenues and EBITDA in 2011 of 6.8 million Euro (approximately 3% of Group revenues) and 1.3 million Euro respectively.

Net Financial Position (2) will improve by about 5 million Euro.


Milan, April 17, 2012 - Buongiorno S.p.A. (FTSE Italy STAR: BNG), global leader in paid content for mobile devices, finalized today the sale of "sms.at", announced February 29.

The business perimeter of the activity ceded includes two legal entities: sms.at marketing services GmbH and sms.at mobile internet services GmbH. The NewCo will guarantee the continuity of existing services such as mysms.

100% of the assets in the perimeter have been valued at approximately 5 million Euro. In 2011, revenues and EBITDA of the two companies were 6.8 million Euro and 1.3 million Euro respectively. (2)


Buongiorno S.p.A.'s Net Financial Position (2) will improve by 5 million Euro and the Group will receive:


- 2 million Euro today;

- 350 thousand Euro within three months following the closing, adjusted by the value of the Net Current Assets of the two legal entities, calculated on March 31, 2012;

- 2.3 million Euro in three deferred payments during the three consecutive years after the closing.

The contract foresees the payment of an Additional Consideration to Buongiorno in case an Exit Event occurs within 24 months of the closing date. Exit Event is defined by contract as: an initial public offering of one or both of the two legal entities included in the perimeter or the signing of any transaction, including but not limited to a sale, of one or both of the companies in the perimeter. The Additional Consideration will be equal to 25% of the amount by which the Exit Valuation exceeds the sum of 10 million Euro.

Brandl & Talos acted as legal counsel to Buongiorno in the transaction.

***

About Buongiorno S.p.A.

Buongiorno is known in the worldwide mobile commerce ecosystem for developing and managing paid apps and contents that help consumers get greater enjoyment from mobile devices.
With direct connections to more than 130 telecom operators in 25 countries, over 10 years' experience and a team of 800 professionals, Buongiorno makes the mobile internet experience happen. In 2011, Buongiorno refocused its business on the B2C sector, materialized via the acquisition of Dada.net and the spin-off of the majority of its B2B business.
Buongiorno concentrates exclusively on delivering a top notch mobile entertainment experience to end consumers and is investing heavily to market a few high-potential businesses based on paid content on mobile, such as the mobile payments solution Cashlog.com and e-Gaming portal Winga.com.
Buongiorno is headquartered and listed in Milan (FTSE Italy STAR: BNG).

For more information about Buongiorno, please visit the website: www.buongiorno.com or contact:

Emily Rose Catalano
Investor Relations

Tel. +39 02 582131

emily.catalano@buongiorno.com

Now! Pr
Daniele Comboni / Mattia Zanetti
Tel. +39 02 881290334
danielec@nowpr.it; mattiaz@nowpr.it


(1) Includes the adjustment for the Net Current Assets
(2) The Net Financial Position post-deal will include the deferred payments from the NewCo
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