Buongiorno SpA : Buongiorno: execution of the buyback program – update at September 30, 2011

Buongiorno: Execution of the buyback program – update at September 30, 2011

Milan, October 5, 2011 – Buongiorno S.p.A. (FTSE Italia STAR: BNG), global enabler of the mobile connected life, in the execution of the buyback program announced last October 20, 2010, declares the acquisition of n.

200,000 Buongiorno S.p.A. ordinary shares from September 1st to September 30th 2011, at a weighted average price of Euro 0.8655, at a current counter-value of Euro 173,103.00 (equivalent to 0.1879% of the current share capital).

As of September 30th, the Company holds 1,127,488 ordinary shares (equivalent to 1.0594% of the current share capital).

Pursuant to Article 2357 of the Italian Civil Code, the Shareholders’ Meeting of 30 April 2010 authorized the purchase, in one or more installments, of a revolving maximum of 10,000,000 shares in the Company (representing

9.4% of current capital), considering the shares held by the Company’s subsidiaries and within the legal limits, without prejudice to the fact that the par amount of the treasury shares in portfolio may not exceed 10% of capital.

Purchase transactions may be undertaken until the end of the 18th month from the date of the authorizing resolution

by the Shareholders’ Meeting, held on 30 April 2010.

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Buongiorno Group

Buongiorno (FTSE Italy STAR: BNG) is a leading global enabler of the mobile connected life. With direct connections to more t han
130 telecom operators in 57 countries, 10 years of experience in the mobile ecosystem and a team of over 1000 professionals, Buongiorno makes the mobile internet experience happen. Buongiorno is the preferred partner for telecoms, enterprises, handset and connected device manufacturers, supporting them in delivering customized mobile data experiences. Buongiorno has a potential reach of over 2 billion mobile consumers and an array of services and content spacing from mobile content based value added services (VAS), innovative solutions to deliver personalized mobile experience which are marketed or reside on many of the mo st popular OEM handsets and digital stores; to mobile loyalty programs and mobile advertising and marketing campaigns under the established brands of B!Digital and B!Mobile.
In 2011 Buongiorno launched Cashlog, an innovative mobile payments solution system that permits merchants and customers to sell or purchase digital goods, through the use of a mobile phone number. www.cashlog.com.
Buongiorno recently acquired Dada.net, consolidating its global leadership in the mobile data market. The Company is headquartered and listed in Milan (Italy).
For more information about Buongiorno, please visit the website www.buongiorno.com or contact:
Emily Rose Catalano Now! Pr
Investor Relations Daniele Comboni / Mattia Zanetti Tel. [phone] Tel. [phone] [e-mail]; [e-mail]
www.buongiorno.com1