Buongiorno: Execution of the buyback program - update at October 31, 2011

Milan, November 4, 2011 - Buongiorno S.p.A. (FTSE Italia STAR: BNG), global leader in paid content for mobile devices, in the execution of the buyback program announced last October 20th, 2010, declares the acquisition of n. 200,000 Buongiorno S.p.A. ordinary shares from October 1st to October 31st, 2011, at a weighted average price of Euro 0.9753, at a current counter-value of Euro 195,059.00 (equivalent to 0.1879% of the current share capital).

As of October 31st, the Company holds 1,327,488 ordinary shares (equivalent to 1.2474% of the current share capital).

Pursuant to Article 2357 of the Italian Civil Code, the Shareholders' Meeting of April 30th, 2010 authorized the purchase, in one or more installments, of a revolving maximum of 10,000,000 shares in the Company (representing

9.4% of current capital), considering the shares held by the Company's subsidiaries and within the legal limits,

without prejudice to the fact that the par amount of the treasury shares in portfolio may not exceed 10% of capital.

Purchase transactions may be undertaken until the end of the 18th month from the date of the authorizing resolution

by the Shareholders' Meeting, held on April 30th, 2010.

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Who is Buongiorno

Buongiorno is known in the worldwide mobile commerce ecosystem for developing and managing paid apps and content that help consumers get greater enjoyment from mobile devices.
With direct connections to more than 130 telecom operators in 25 countries, over 10 years experience and a team of 850 professionals, Buongiorno makes the mobile internet experience happen. In 2011, Buongiorno has undergone a refocusing change,
materialized via the acquisition of Dada.net and the spin-off of the majority of its B2B business.
Buongiorno concentrates exclusively on delivering a top notch mobile entertainment experience to end consumers and is investing heavily to market a few high-potential businesses based on paid content on mobile, such as the mobile payments solution Cashlog.com and e-Gaming portal Winga.com.
Buongiorno is headquartered and listed in Milan, Italy.
For more information about Buongiorno, please visit the website : www.buongiorno.com or contact:
Emily Rose Catalano Now! Pr
Investor Relations Daniele Comboni / Mattia Zanetti Tel. +39 02 582131 Tel. +39 02 881290334 emily.catalano@buongiorno.com danielec@nowpr.it ; mattiaz@nowpr.it
www.buongiorno.com1