BULGARI S.P.A. : Notice pursuant to Article 41, paragraph 2, lett. C), of the Issuers’ Regulation no.11971/99

Press ReleaseNotice pursuant to Article 41, paragraph 2, lett. c), of the Issuers’ Regulation no.11971/99 as amended and integrated

Paris, 14 September 2011 – With reference to the mandatory public tender offer launched by LVMH Moët Hennessy - Louis Vuitton S.A. over all the ordinary shares of Bulgari S.p.A., we hereby inform that, on today’s date, LVMH Moët Hennessy - Louis Vuitton S.A. carried out the following transactions for the purchase of Bulgari S.p.A. shares - ISIN Code IT0001119087.

Date of transaction	Market	Purchase/ Sale	Number of shares	Currency	Weighted average price	Total gross counter value	Maximum price paid
14/09/2011	MTA	Purchase	630,808	Euro	12.25	7,727,388	12.25
14/09/2011	Chi-X	Purchase	19,192	Euro	12.25	235,102	12.25

Contacts

Analysts and investors: Chris Hollis – LVMH + 33 1 44 13 21 22

Media:

France: Michel Calzaroni /Olivier Labesse / Sonia Fellmann / Hugues Schmitt

DGM Conseil

+ 33 1 40 70 11 89

UK: Hugh Morrison + 44 207 920 23 34

M: Communications + 44.773 965 54 92

Italy:	Michele Calcaterra / Valerio Mancino Carlobruno&associati	[phone]
US:	James Fingeroth / Molly Morse / Dawn Dover Kekst & Company	[phone]