MILWAUKEE, Jan. 31, 2013 /PRNewswire/ -- Selected as part of This Old House's Top 100 Best New Home Products list is "Advanced Formula Fuel Treatment & Stabilizer" from Briggs & Stratton Corporation (NYSE: BGG), the world's largest producer of gasoline powered engines for outdoor power equipment. Advanced Formula Fuel Treatment is a complete, 5-in-1 proprietary formula that protects small gasoline powered engines from damage caused by ethanol-blended fuels.

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"This Old House (TOH) Top 100" exclusively recognizes the most forward-thinking, valuable and relevant products in the market throughout seven different categories including kitchen, bath, tools, building products, outdoor living, home technology and finishing touches.

Why Fuel Treatment is valuable and relevant

Most gasoline-powered engines for outdoor power equipment aren't designed to run at optimum performance with ethanol-blended gas, which represents roughly 90% of all gas pumped in the United States. Ethanol-blended gasoline attracts moisture, which eventually separates from the fuel and forms a layer of ethanol-enriched water at the bottom of the tank. This breakdown causes gum and varnish build-up, and can ultimately lead to engine failure.

"A fix for funky fuel," as editors with This Old House describe, Advanced Formula Fuel Treatment protects engines from this type of damage through a triple antioxidant formula that protects the entire fuel system against the harmful effects of water separation. And, it preserves gas for three years -- a full year longer than any other fuel treatment on the market.

How Fuel Stabilizer from Briggs & Stratton works & why it's unique 


    --  Corrosion inhibitors guard metal engine parts
    --  Metal de-activators stop chemical reactions from occurring
    --  Detergent ingredients prevent gum and varnish build-up
    --  Water protection inhibitors protect against the harmful effects of water
        in fuel due to ethanol

"Given the penetration of ethanol-blended fuel, we're equipping consumers with a fuel treatment solution that helps maintain good engine health," said Carissa Gingras, marketing director, consumer engine and service with Briggs & Stratton. "While many companies are promoting fuel treatments that promise protection, not every treatment is properly designed, engineered and tested to meet this guarantee. It's critical for consumers to buy a treatment from a trusted company with a history of engine expertise and knowledge."

For more details on this story or product, watch our video on how Advanced Formula Fuel Treatment works and/or please contact Briggs & Stratton at 414-259-5333.

About Briggs & Stratton
 Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America's number one marketer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity(®), Snapper(®), Snapper Pro(®, )Ferris(®) and Murray(®) brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. Learn more by visiting www.briggsandstratton.com or www.basco.com.

SOURCE Briggs & Stratton Corporation