Appboy announced its new partnership with Bauer Media Group. Appboy's targeted engagement services will be integrated into 45 of Bauer's apps, helping to secure customer loyalty and increase monetization rates. As publishers navigate the competitive landscape of branded content apps, Bauer's use of Appboy will give them a crucial leg-up in providing their users with a truly personalized experience.

Bauer is the latest addition to Appboy's roster of clients in the publishing sphere, which includes MagPlus and the 2,000 publications they count as clients, such as Shape and PopSci. Starting February 1st, Bauer app developers and marketers will find themselves equipped with the full suite of Appboy marketing automation services to secure and grow their readership faster than ever. The partnership will enable Bauer Media apps to: Provide consumers with a consistent, relevant content stream; Increase the rate of mobile subscriptions and issue downloads through targeted, relevant multi-channel messaging, push notifications and email; and Encourage article-based consumption and engagement through the Appboy News Feed, with which publishers can share customized content.

Appboy's Success Squad, an on-demand team of mobile marketing experts available to clients, will help optimize these services to unlock the full potential of the various apps. By elevating click-through rates and engagement levels, following other client trends there should be a significant increase in Bauer's revenue streams within mere months after the launch. The partnership closes out a year of rapid growth for Appboy, positions the company as a leader at increasing engagement in the publishing sphere and marks 2014's focus on expansion into global markets.

This deal also enhances Appboy's expertise with EU privacy laws and international data policies. Given that Germany, Bauer's home, has among the strictest privacy laws in the world, Appboy's commitment to adhering to their requirements promises for rapid growth and great things for the future.