Boulder Brands, Inc. Reports Granting of Inducement Awards


Boulder, CO (January 7, 2014) -Boulder Brands, Inc. (NasdaqGM: BDBD) reported today that it has granted inducement awards to three new employees. The awards were granted on January 2, 2014 and January 7, 2014, in each case, under the Company's 2012 Inducement Award Plan, which provides for the granting of stock option awards to new employees as an inducement to join the Company. The inducement awards consist of a total of 20,000 options for shares of Boulder Brands common stock granted, in the aggregate, to three non-executive employees. The options have a ten year term and an exercise price equal to the fair market value of Company common stock on the date of grant. The options vest in four equal annual installments beginning on the one-year anniversary of the grant date.

About Boulder Brands, Inc.
Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior tasting, solution-driven products. The company's health and wellness platform consists of brands that target specific consumer needs: the Glutino® and Udi's Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life(TM) brand for diabetic diets; EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc.www.boulderbrands.com.

Investor Contact:
Carole Buyers, CFA                    
Senior Vice President,                  
Investor Relations & Business Development              
Boulder Brands, Inc.                    
cbuyers@boulderbrands.com
720-550-5010                              

9248108.1


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