Blue Calypso, Inc. announced the release of an extensive suite of new versions and features to its KIOSentrix and Mobile ADvantage solutions. New to the market, the Mobile ADvantage portal includes lifecycle-based mobile marketing analytics and improved location-based intercept technology including activation, engagement, conversion metrics and influencer data. The enhanced portal enables retailers to gain real-time business intelligence on in-store engagement campaigns and the ability to convert shoppers into buyers.

This technology also lays the foundation for an aggressive development roadmap that includes additional self-service content and campaign administration, activation administration tools and marketing capabilities for double opt-in opportunities while out-of-store in full compliance with FTC/FCC regulations. In addition, Blue Calypso is releasing a new iOS-based KIOSentrix Beacon Manager, an easy-to-use mobile administration app designed to configure and manage their KIOSentrix beacon technology. A recent study by RSR shows that 70% of retailers with the large growth see beacons for in-store customer communications as high value.

The latest version of the KIOSentrix universal shopping app for iOS and Android devices now includes a comprehensive list of retailer favorites, including loyalty, locations, reviews, deals/offers and additional retailer-driven content. Additionally, price comparison and UPC/QR scanning abilities are included in this upgrade, as well as robust shopping list management tools.