BJ's Restaurants, Inc. announced the opening of its first restaurant in the Rochester market in suburban Henrietta, New York. The new BJ's Restaurant & Brewhouse opened September 4, 2023, on Jefferson Road in front of Market Square Shopping Center. The restaurant is approximately 7,500 square feet, seats approximately 250 guests and features BJ's extensive menu, including BJ's signature deep-dish pizza, award-winning handcrafted beer and famous Pizookie(R) dessert.

Current hours of operation are from 11:00 a.m. to 11:00 p.m. Sunday through Thursday, and 11:00 a.m., to 12:00 midnight Friday and Saturday. As with all of new restaurants, BJ's opens its doors to the local community for a soft opening prior to grand opening. All proceeds from food and alcohol purchases during the soft opening event, as well as any voluntary donations, are donated to the BJ's Restaurants Foundation.