Birks Group Inc. reported sales results for the period from November 3, 2017 to December 30, 2017. For the period, the company reported 4% decline in holiday season sales (for the period from November 3, 2017 through December 30, 2017), but when the results of two stores currently undergoing major renovations are excluded, comparable store sales increased by 2%. The 2% growth in comparable store sales experienced across the remaining stores was primarily the result of the increased sales of Birks-branded products, successful execution of targeted marketing campaigns and growth in e-commerce sales.