Benchmark : StofnFiskur rebrands to Benchmark Genetics Iceland

25 January 2021

StofnFiskur rebrands to Benchmark Genetics Iceland

As of 19^th of January 2021, StofnFiskur hf has changed its legal name to Benchmark Genetics Iceland hf as a step in the single-brand strategy of the Benchmark Holdings plc group.

StofnFiskur still remains the brand to be used for the Atlantic salmon breeding programme and strain operated by the Icelandic company.

New milestone in a long line of history

Founded in 1991, Benchmark Genetics Iceland is a long established and trusted provider of improved genetic material to the salmon farming industry in Europe and Chile. With operations located in the southwest corner of Iceland, the structure consists of two separate broodstock facilities, an incubation centre and a family production unit. The new Head Office is located in Hafnarfjordur, next to the capital Reykjavik. In addition to Atlantic salmon, it also holds a facility for lumpfish juveniles, a complementary product used by salmon farmers for sea lice control.

Although the company's legal name has changed, the enterprise registration number, company structure and ownership remain the same.

Jonas Jonasson, CEO of Benchmark Genetics Iceland, says: 'This move is a part of Benchmark's strategy in building a strong unified brand across companies and business areas'.

'Maintaining the StofnFiskur brand for the genetic strain we are producing in Iceland is important as we know it holds significant value to our customers' Jonas Jonasson

Jonas Jonasson, CEO of Benchmark Genetics Iceland

Building for the future

Benchmark Genetics Iceland is continuing its growth and developments. It will soon start constructing a new incubation station in Vogarvik, and later this year a new facility for family production. These investments will further strengthen the operations in Iceland.

The new broodstock and incubation station in Vogarvik

Jonasson says: 'I am very excited to be leading the company into a new era. The name change is a visible symbol of the major commercial and innovation steps we have taken since we joined Benchmark in November 2014.'

'Now, we are looking forward to completing the construction of the incubation station by June this year. The state-of-the-art facility will enable us to significantly increase the all-year-round supplies of biosecure ova to our worldwide customer base including our new customers in the growing land-based industry' Jonas Jonasson

For more information, please contact Jonas Jonasson, CEO of Benchmark Genetics Iceland hf.

Email: [e-mail] and tel: [phone]

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