BEIJING, Jan. 16 /PRNewswire-Asia-FirstCall/ -- Asia Premium Television
Group (OTC Bulletin Board: ATVG) ("ATVG" or the "Company") is announcing it's
plans to (1) change its name from "Asia Premium Television Group Inc." to
"Entertainment Today Digital Inc." ("ET Digital"), and (2) focus the business
on expanding its existing mobile marketing strategy by providing 1) Mobile
internet software licensing and mobile community distribution, and 2) Internet
based mobile media content and distribution.
1. Name Change
In order to legally effect the name change to Entertainment Today Digital,
ATVG plans to acquire the rights to use the Entertainment Today ("ET") brand
name from Entertainment Today Inc. Founded in 1967, Entertainment Today is a
well-know entertainment press brand and web portal based out of Los Angeles,
California. ATVG wants to license the Chinese non-exclusive rights to the ET
brand to promote its planned entertainment related content business. ATVG
plans to acquire the rights to the ET brand in China through a ten year
licensing agreement with Entertainment Today Inc.
2. ET Digital's Future Business Strategy: "Mobilizing Entertainment"
ATVG (to be renamed ET Digital) shall strive to be China's leading
provider of mobile entertainment technology and content. ATVG will focus its
efforts on expanding its existing mobile marketing strategy by leveraging the
Company's existing and future mobile technologies through third parties
licensing agreements, and by developing internet based entertainment content
for mobile distribution. The company's business operations will be divided
into two parts: 1) Mobile internet software licensing and mobile community
distribution; and 2) Entertainment related internet based mobile content
production and distribution. By licensing its mobile media software to third
parties while also creating its own top-tier internet based content for mobile
distribution, ATVG would be in a unique position to capture a large segment of
the current mobile market and thereby generate substantial marketing and
advertising opportunities.
1) Mobile Internet Software Licensing and Mobile Community Distribution
The Company's mobile internet software licensing and mobile community
distribution business would deploy a combination of existing and future mobile
assets for sale through third party licensing agreements. Through these
agreements the Company plans to build multiple user databases with highly
specific consumer data, which would be leveraged to develop and sell targeted
mobile marketing solutions to clients. ATVG plans to sell licenses for third
parties to use P Phone, PIMIE, and Globstream mobile technologies. This would
allow ATVG to generate cash revenues and gain non-exclusive proprietary rights
to its client companies' mobile user databases. These databases would provide
the backbone for ATVG's future mobile marketing business by giving the company
access to as vast array of mobile user data that could be used to offer
specialized and targeted mobile marketing solutions to advertisers.
A) Leveraging Existing Assets
ATVG (to be renamed "ET Digital") currently owns the P Phone and PIMIE
mobile technologies, as well as the rights to a Jiangxi based wireless mobile
minutes top-up business (see company SEC fillings on 2008.01.08 and
2008.05.16). P Phone, PIMIE, and the Jiangxi top-up businesses were part of
ATVG's original mobile marketing strategy, however, due to a lack of operating
funds and other factors beyond the company's control, ATVG was forced to wind
down their business operations and eventually write them off. The Company
still owns the rights to the P Phone and PIMIE technology. ATVG also still
owns the right to operate as a Provincial Class One Service Provider in
Jiangxi province and has a 70% stock ownership interest in the mobile minutes
reselling business Jiangxi Hongchen Tenyi Telecommunications Company, Ltd
(collectively referred to as the "Jiangxi wireless mobile top up business").
ATVG plans to leverage its P Phone and PIMIE technologies by selling
usage rights through third-party licensing agreements. Under the expected
terms of the third-party licensing agreements, ATVG would receive cash
payments as well as proprietary rights to the user database information
generated by the user communities.
The Company plans to leverage the rights and assets to its now dormant
Jiangxi wireless top-up business by subcontracting the operations to CEC
Unet Plc. ("CECU") and Tenyi Telecommunications, Ltd ("Tenyi"). CECU was
originally supposed to assume control of ATVG's wireless top-up business in
Quarter 1 2008, but was unable to do so because of cash fund raising
difficulties. As a result the project never got off the ground and was
shelved by ATVG. CECU's cash flow problems are being resolved and ATVG
expects CECU to be able to assume operational control of the business sometime
in Quarter 3 or 4 2009. Tenyi, a shareholder in ATVG controlled Hongchen
Tenyi Telecommunications Company Ltd, is also a potential subcontractor of the
business. In exchange for subcontracting the wireless top-up business
operations to CECU or Tenyi, ATVG expects to receive a profit percentage as
well as proprietary rights to CECU's mobile user database.
B) Acquiring New Assets
ATVG (to be renamed "ET Digital") is currently a convertible notes holder
in Globstream Technology, Inc., a mobile technology internet software
developer. In order to extend the breadth of its mobile internet software
licensing and mobile community distribution business by gaining licensing
rights to Globstream's mobile technology, ATVG is planning to acquire 100% of
Globstream Ltd. To that end the Company is already in final status
negotiations with Globstream to secure the acquisition.
Globstream is a Cayman Island based company founded by Dr. Wenjun Luo,
whose lead investors include Will Stewart, Chairman of Sand Hill Capital, and
Patrick McVeigh, a former senior executive of Apple and Palm. The Company has
developed a unique mobile internet software called Total Mobile Media ("TMM")
based on Dr. Luo's Ph.D. research at the University of Pennsylvania and the
resultant patent-pending technology.
Internet content providers who purchase the rights to use the TMM software
have an unprecedented ability to "mobilize" their web based content. In China
there are over 600 million mobile users compared to only 290 million internet
users. Because TMM is a Java based software it can be used on the majority of
the mobile phones already on the Chinese market. TTM uses China's existing
GPRS and EDGE mobile networks and hence provides an immediate market entry
point for clients of TMM solutions. According to Dr. Luo, "Our competitive
advantage is that our J2ME based media streaming technology and software gives
us an addressable market of more than 80% of the mobile phone market, whereas
most existing media streaming solution only support high-end smartphones and
therefore only have around 10-20%. What's more, Globstream's licensees don't
have to wait another 2-3 years for 3G networks to be pervasive in China in
order to provide high quality mobile media-they can do it now. That means we
can establish ourselves as a major player in China's mobile media market by
becoming an accessible and recognizable brand to mobile users and content
providers alike."
TMM software can be downloaded by users directly on to their phones, and
the software allows them to seamlessly access streaming internet videos, audio
files, text, and photos directly from licensed online content providers. Users
can receive advertisements and coupons along side of internet media content.
Users' preferences and habits are tracked through cookies, thereby making it
possible to glean highly valuable marketing information as well as determine
advertisement conversion rates.
TMM is a proven technology, and Globstream has already entered into
strategic partnerships with two of China's largest media companies: China
Central Television ("CCTV") and China National Radio ("CNR"). Under the
agreements, CCTV and CNR will adopt Globstream's TMM solution to enable their
mobile community users to access CCTV and CNR's rich internet content directly
from mobile phones.
The target clients for TMM would be large to medium Chinese based internet
media content providers. These could include, but would not be limited to,
traditional media businesses with TV, radio, newspaper and magazine operations,
as well as other existing online news, sports, and entertainment sites.
Potential clients could also come to include any consumer brand companies and
advertisers seeking to reach and attract consumers via mobile means.
ATVG plans to license the software to third parties in exchange for cash
payments and proprietary rights to the user databases of its client content
providers. By accessing the various databases of its different licensees,
ATVG will be able to put together detailed marketing strategies based on
dozens of demographics and interests. We can then supply directed and
effective mobile advertising solutions to advertisers.
2) Mobile and Internet Content Production and Distribution Business
In order to capitalize on our acquired ability to distribute web based
mobile media content and maximize our ability to generate mobile marketing
revenues, ATVG (to be renamed ET Digital) plans to develop its own internet
based mobile media entertainment content.
ATVG plans to derive its internet and mobile content by aggregating
China's best entertainment related internet content consisting primarily of
entertainment news and blogs, celebrity videos and music, and fan clubs and
message boards. Hosted on one of China's leading news portals, this content
would also be made available to mobile users via our TMM software. In order
to generate the highest quality entertainment content, ATVG plans to leverage
its existing relationships in the entertainment industry to assemble over 100
of China's top entertainment journalists and bloggers, and publish their
content on our website. We are currently in discussion with one of China's
biggest internet news portals to host the ET Digital website.
ATVG believes that the key to developing its mobile marketing strategy is
to develop a "mobilized community" around highly popular, easily accessible,
top quality mobile content. A strong community of users will drive
advertising and insure high visibility for client companies.
According to one of ATVG's director's Mr. Jing Xing, who is involved in
other successful media marketing ventures, "Our experience shows that
successful media marketing businesses are always based around content.
Content drives users, users drive advertising. If you can develop good content
and own an innovative, high-tech means of distribution, then you can
simultaneously develop a community of users and advertisers. We believe that
is exactly what ET Digital's model of leveraging content and mobile
distribution will do, and it is how we plan to make ET Digital a leader in
China's emerging mobile market."
SOURCE Asia Premium Television Group